critical thinking
Transcript: SFES1101/2213 Logic And Critical Thinking GROUP MEMBERS SEF 110011 Lee Pei Yuin SEF 110007 Foo Sze Gia SEF 110005 Boo Chieh Fang SEF 110003 Amirah Binti Harun SEF 110008 Jaswin Kaur A/P Tara Singh SEF 110031 Shuganti A/P Mayilvahanam happy skin , happy face Introduction Most persuasive words : I’ m happy, with all the years together, Clinelle keeps my skin glowing and youthful. Weasel words : Happy Glowing Youthful Work effectively Enhance Retain Long term results Truth Relevance,Adequacy, Alternative Adequacy Adequacy is a consideration to prove the points given by providing sufficient evidence. The advertisement mentioned: 99% experienced improved skin hydration and smoothness. 80% showed significant reduction of fine lines and wrinkles. Consumer may not know whether the data provided is true or false. Alternatives Alternative in an argument is that we should to choose the best alternative we can think of. Since these ingredient is good for us, why not we consider the food or supplementary products? Consume the food products containing these ingredient will save more time instead of apply it. Relevance Relevance refers to whether the reasons or evidence apply to our conclusion. The model said “ I’m happy… I feel the love on my happy skin! And even with all the years together, Clinelle keeps my skin glowing and youthful… it’s all making my face happy too! , This proves that tag line of these products are relevance and suitable. Conclusion The “ Dermocapsule Gold Age Control Serum ” is worth to give it a try because it is truth and relevance. However, there are still some fallacy of this product and we can detect it based on factors of adequacy and alternative as discussed above. Paragmatism TRUTH Logic is concerned in reasoning whether a proposition is true or not. However, logic does not deal with truth in the absolute sense. Logicians use formal languages to express the truths which they are concerned with, and as such there is only truth under some interpretation or truth within some logical system. The advertisement for the beauty product “ Dermocapsule Gold Age Control Serum ” produced by the “Clinelle” is an attractive and awe-inspiring advertisement which rivet one's attention. A logical truth (also called an analytic truth or a necessary truth) is a statement which is true in all possible worlds or under all possible interpretations, as contrasted to a fact (also called a synthetic claim or a contingency) which is only true in this world as it has historically unfolded. A proposition such as “If p and q, then p.” is considered to be logical truth because it is true because of the meaning of the symbols and words in it and not because of any facts of any particular world. They are such that they could not be untrue. Therefore, based on this product’s quotation “happy skin, happy face”, it is truly valid because if we convert it to the hypothetical arguments it becomes “if we have happy skin, then we have happy face” as we are affirming the antecedent. Truth is an essential ingredient in any argument. Truth has a variety of meanings, such as the state of being in accord with fact or reality. It can also mean having fidelity to an original or to a standard argument. In a common usage, it also means constancy or sincerity in action or character. The direct opposite of truth is falsehood, which correspondingly unfollowed logical, factual, or ethical meanings. Theories to establish truth are pragmatism, coherence and correspondence which we are going to analyse critically in this “Dermocapsule Gold Age Control Serum” advertisement. Pragmatism is a philosophical tradition centered on the linking of practice and theory. It describes a process where theory is extracted from practice, and applied back to practice to form what is called intelligent practice. Important positions characteristic of pragmatism include instrumentalism, radical empiricism, verificationism, conceptual relativity, and fallibilism. In the other word pragmatism is a statement if it works. According to the advertisement chosen, from the model’s face expression we can see clearly that she looks very cheerful after using the “Clinelle” product. She said that “ I feel the love on my happy skin! And even all the years togeher, “Clinelle” keeps my skin glowing and youthful...it’s all making my face happy too”. Her reaction illustrates that “Clinelle” keeps her skin glowing and youthful, thus making her face happy too. Since she is using “Clinelle” beauty product for long time, she got glowing and youthful face as a result. Thereupon, the theory of pragmatism is accepted as it is true for the model and it assumes to become true in the future for others too. Coherence theory of truth regards truth as coherence within some specified set of sentences, propositions or beliefs. There is no single set of such "logical universes", but rather an assortment of perspectives that are commonly discussed under this title. A positive tenet is the idea that