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Competitive Advantage

Transcript: Market Basket is evenly distributed throughout the Merrimack Valley. The North Face Location The strategic advantage one business entity has over its rival entities within its competitive industry. Dunkin' Donuts Competitive Advantage Market Basket operates 42 stores in Massachusetts and 28 in NH., while Stop and Shop is in the process of closing down their stores in NH and Mass. Dunkin' Donuts has a competitive advantage because they have locations everywhere around most cities. Also they have an advantage because they can make they products efficiently, and there cost friendly. In Haverhill, Dunkin' Donuts has 9 stores while Starbucks only has 1 one store. John Deere North Face made their brand something that people want even though they have to buy it at a higher price. Unlike Columbia, where it's a lesser quality, cheaper but does the same thing and looks similar. The number one ride-on lawn mower is the John Deere X304 Lawn Tractor ($3,699), while compared to craftsman is ranked number 4, the Craftsman 42-inch 17.5 HP Shift-on-the-Go Lawn Tractor ($2,000). Also, Dunkin' Donuts created a well known slogan "The World Runs on Dunkin'" which is known by everyone, Creating publicity. Competitive Advantage John Deere is an agricultural equipment company. It takes part in the "Unique Merchandise" part of Competitive Advantage, by making themselves a high-quality brand. Also by having their unique logo, and specializing in a specific type of equipment. The North Face has a competitive advantage because it's a desirable brand for winter months. And it has an unique market to target like skiers and snowboarders. They are a reliable and trusted brand among those customers.

COMPETITIVE ADVANTAGE

Transcript: - To overcome the quality problem, J.Patrck Doyle, COE of Domino's in 2010, change the company's core pizza recipe. - Domino's tested dozens of cheese and sauces before determining the final ingredients of its new pizza. - Blind taste test with 1800 random pizza consumers carried out and coming out on top by beating both Pizza Hut and Papa John's with a wide margin - To market its new pizza, the company implemented an honest marketing campaign that apologized for its old pizzas. - Main competitive advantage of Domino's is deliver Pizza quickly. - In 2008, Domino's received "the World's Fastest Pizza Maker" award. - However, the company have to rely heavily on frozen ingredients. - It took short time to assemble pizza but had a negative effect on quality. - So, most of the customers started to recognize Pizza Hut as the best-tasting pizza and relied on Domino's only for quick delivery. - To attract new customers, the company developed mobile apps with great user experince. - Allow customers to design their own pizzas. - The customers can order their pizza by visiting www.dominos.com. - It can also be done through mobile phones with web technologies through mobile.dominos.com. Vision No.1 in pizza No.1 in people Mission Sell more Pizza, have more fun! INFORMATION TECHNOLOGY (IT) - They have the largest share of pizza delivery channel. -They have a large and growing interntional presence. - They also ensure quality and consistency. PROFILE DOMINO'S PIZZA SPEED AND TIME SOLUTION FOR TASTE - They have prove to be a successful company. - Positions Domino's to strategically improve operations and enable efficient implementation of new innovations CONCLUSION -Founded in 1960 by two brothers who borrowed $900 to pay for their first store. - Used a Volkswagen Beetle to deliver their first pizza. -Over 9000 stores around the world. -Since 2008, Domino's Pizza has experienced massive international store growth, beating the growth rate of competitors, Pizza Hut and Papa John's Pizza. Utilize brand recognition to increase customer loyalty Recruit and Retain talented Executives.

Competitive advantage

Transcript: Revolutionary cleaning THANK YOU! Our air freshener is made with natural fragrance elements which are expected to impact not only a group of family or a single industry sector, but ambition to achieve to all the public. We have been very careful in our ingredients; they are concordant with the care of the environment because we know clearly that we have to take care of it . Liquid soaps All of our competitors are well known for its efficient cleaning.We have created a window-cleaner that also meets those standards, plus we have to take in count that our product will not damage the respiratory tract or the skin of the people who use it, because it has natural actives that other companies don’t offer. SEEL Cleaning will turn around the concept of cleaning everyone has by offering a revolutionary cleaning method. This method will consist of a small container in which a small amount of each product is contained. You can take this container nearly everywhere! In your bag, In your backpack, in your pocket. Traditional innovative products Competitive advantage As we have mentioned our company we offer a wide range of innovative cleaning products as well as a new cleaning method. Along as offering an excellent product and service SEEL Clean has a commitment wit the environment. We ensure that SEEL Clean will be... SEEL Clean Our liquid soap does not clean the customer´s skins only, as our competitors do. Our product will nourish the their skin and will leave their skin completely smooth and clean. We offer a 4 in 1 action that will hydrate, nourish, clean and leave your hand smoother. No other liquid soap accomplishes these standards. Disinfectant A new cleaning method Window-cleaners Most of the carpet-cleaners focus just on cleaning the carpet. Our company offers something that is not achieved by other carpet-cleaners, which is leaving the carpet completely clean and smooth with natural actives. Carpet cleaners Air freshener THE BEST CHOICE IN CLEANING Turning around the concept of cleaning Our disinfectant has the highest rate of disinfection between all our competitors. Our environmentally-friendly actives will not damage the environment nor the consumer. We are the first cleaning company to offer this kind of product. To make the concentrate act all you need is a little bit of water and you will have a window-cleaner, a liquid soap, and even an air freshener in just a matter of seconds. With this little container you can have up to 1 liter of each product. We are sure this revolutionary cleaning products will be a success.

Competitive Advantage

Transcript: Heav'nly Donuts Location: Orange Leaf is only placed in highly developed areas such as Andover and the Rockingham Mall. Unique Merchandise: Orange Leaf offers a healthier frozen yogurt choice than other ice cream stores and allows the customer to add their own toppings and create their own sizes. Also, it is very efficient in that you choose everything and make it yourself. Customer Loyalty: The customers will return seeing as it is a healthier option than existing ice cream parlors. Customer Service: Orange Leaf provides charts that explain how many calories are in each flavor, which are peanut-free, and which are gluten free to inform people of what they are eating and allows the customer to be safe. Clean Machine Orange Leaf Unique Merchandise: They sell the same items as other stores but at cheaper prices. Location: They are placed next to big companies such as CVS and Market Basket and Riverside Park to allow for optimal customers. Customer Loyalty: Once a customer shops at Building 19, they won't want to buy the same products at more expensive prices. Distribution System: Building 19 successfully buys products from vendors and sells said products for more affordable prices. Competitive Advantage Competitive advantage is gained when a firm acquires attributes that allow it to perform at a higher level than others in the same industry. Building 19 Criteria for Competitive capabilities Competitive Advantage By Fady Kairalla & Laura Flanagan Are they valuable? Are they rare? Are they imperfectly imitable? Are they non-substitutable? Customer Loyalty: The Clean Machine offers VIP cards which have many benefits such as: Frequent discounts, every 11th wash is free, and free birthday washes. Location: It is placed between two popular gas stations and is right off of a main highway. Unique Merchandise: They offer multiple ways for cleaning your car and use a higher quality wax resulting in a better wash. Customer Service: They guarantee that your car will get clean and if not, they offer a free wash. Customer Loyalty: Customers are usually locals who enjoy a "regular" and continue to return to the business. Heav'nly Donuts builds a good relationship with their customers and is imperfectly imitable. Location: It is placed right near the Bradford-Haverhill line, therefore, many citizens pass it during the day. Unique Merchandise: It is similar to a homemade breakfast rather than a synthetically made breakfast like competitors.

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