Comparable Analysis Chile vs. California
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[ONLINE] Available at: http://data.worldbank.org/indicator/EA.PRD.AGRI.KD/countries/1W-CL-US?display=default [Accessed 22 March 2014]. Wines of Chile. (2008). Chile’s World Carmenere Competition. Available: http://www.winesofchile.org/2008/11/chiles-world-carmenere-competition-take-2/. Last accessed 22nd of March 2014 Wines Of Chile, 2010. [ONLINE] Available at: http://www.winesofchile.org/site/wp-content/uploads/2011/01/woc-plan-2020-eng.pdf [Accessed 22 March 2014]. Foreign Suppliers Infrastructure and logistics California California Competitive Rivalry Threat of new entrants SWOT Analysis Porter's 5 Forces Porter's Diamond Economies of Scale with saturated market Branding & Brand Equity Rothschild could possibly harm brand image Logistics and Infrastructure - water supply systems - inefficient systems Currency Fluctuations ???????? California High Rivalry Red Ocean Strengths Porter's Diamond Chile Low Premium quality Ideal Climate Good economic climate Low labor cost Factor Conditions: Demand Conditions: Related & Supporting Industries: Strategy, Structure, Rivalry: Part 1. Chile Moderate Rivalry Blue ocean Chile Low threat due to nature of product Increased demand Infrastructure and Logistics - Chile $90.26m - California renew water supply systems Branding and Repositioning - Premium products vs. Organic products Wine Tourism Social Media and E-Commerce Introduction Industry overview Non Tariff Barriers Mass Production i.e retailers Geographical Location - Earthquakes - Latitude and Altitude Conclusion Low barriers to entry High level of competiton California High Bulk production Social Media and E-Commerce Partnerships with Complementary Brands Eco Wine Tourism Organic Products Low demand in domestic market New habits and demand patterns Global trend Economic structure & liberalization Good quality wine to low price Increased local competition SWOT ANALYSIS Chile High local demand Bargaining Power of Suppliers References AGENDA Chile and California is beautiful Production VS Consumption Threat of substitutes Industry Analysis Threats Skilled and educated workforce Well-developed infrastructure Ideal Location Nathalie Bernce 120369 Linnea Cronstedt Colt 113218 Jessica Englund 120370 Jessica Ekström 113219