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Color Palette Powerpoint Template

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Fonts/Color Palette

Transcript: About Us Both the FX network and the AMC network wanted to merge into one network to bring the viewers the most extreme entertainment they could possibly give them. They knew merging these two networks together would be nothing but successful. We wanted to come up with a name that would portray exactly what the networks do, which is giving the viewers extreme entertainment. As an end result we all settled on the name Utmost Tv. PATTERN TOOL AD TYPOGRAPHY ADS SITEMAP WIREFRAME FINAL HOMEPAGE Fonts/Color Palette PREMIUM WEB BANNER/AD

Color Palette Exploration

Transcript: Introduction to Color Theory Impact of Color on Consumer Behavior Color theory encompasses the principles and guidelines regarding color mixing and the visual effects of specific color combinations. It serves as a foundation in design, emphasizing the significance colors hold in communication and aesthetics. Definition of Color Theory Research indicates that color influences up to 85% of purchasing decisions. For instance, warm colors can stimulate impulse buys, whereas cooler tones create a sense of relaxation, guiding consumer behavior. Retail strategies often utilize color psychology to enhance sales effectiveness. Color theory is a conceptual framework that guides the mixing and application of colors. It consists of principles that describe how colors interact and complement one another, forming a vital part of artistic and design practices. Analysis of Color Usage in Web Design Color in web design is essential for user engagement. Websites employing blue tones, like Facebook and Twitter, evoke trust, while e-commerce sites using vibrant colors attract attention. The interplay of background and foreground colors directly influences navigation and comprehension. Importance of Color in Design Psychological Effects of Colors Case Studies: Color in Action Colors evoke emotions and convey messages, making them crucial in design. Effective use of color can enhance brand recognition, influence consumer behavior, and establish a mood, thus playing an integral role in marketing and visual communication. Colors can significantly influence human emotions and perceptions. For example, blue is often associated with calmness, while red can evoke feelings of excitement or urgency, making understanding these effects essential for effective design. This section examines the strategic use of color in successful brands, web design, and consumer behavior. Insights into how color influences perceptions, choices, and user experiences will be highlighted. Successful Brand Color Combinations Brands like Pepsi use red, white, and blue for recognition and emotional connection. Similarly, companies like Coca-Cola leverage vibrant red for excitement while retaining a sense of cultural identity. These combinations play crucial roles in brand recall and customer loyalty. Branding and Identity Color Palette Exploration Utilizing specific color palettes strengthens brand recognition and conveys a brand’s values. Major brands like Coca-Cola use red to evoke excitement, while blue in IBM signifies professionalism and trust. Choosing the right colors can significantly influence consumer perception and loyalty. Print Media Web Design In print media, color palettes affect readability and target audience engagement. Colors like warm tones can capture attention on advertisements, while softer colors in brochures evoke calmness. Proper use of color improves the effectiveness of marketing materials. Color palettes in web design enhance user experience and build visual hierarchy. Colors guide users' attention and influence their actions. For instance, a contrasting color for call-to-action buttons can boost conversion rates significantly, making color selection paramount for usability. Understanding the Impact of Color Codes Applications of Color Palette What are Color Codes? Types of Color Models Colors play a vital role in shaping perceptions and establishing brand identity. This section delves into practical applications of a well-defined color palette in various domains, illustrating how many businesses leverage colors to communicate their values and enhance aesthetics. Color codes serve as standardized representations of colors that allow for consistent communication in design and media. They are expressed in various formats, ensuring accurate reproduction across digital and print platforms. Common color models include RGB, which uses red, green, and blue components for digital displays; HEX, a hexadecimal representation primarily used in web design; and CMYK, which stands for cyan, magenta, yellow, and key (black) for printing purposes. Interior Design Color palettes in interior design influence mood and spatial perception. Warm colors can make a small space feel inviting, while cool colors can create a sense of calm. Designers leverage specific color schemes to transform environments and lifestyles effectively. How to Read Color Codes Overview of Color Codes Reading color codes involves understanding their format: RGB is displayed as three values (0-255); HEX as a six-character combination after a hash; and CMYK uses percentages of each component. Familiarity with these formats aids in consistent color application. Color codes are essential in digital design, enabling precision in color selection across various applications. Understanding color models and how to read these codes is crucial for designers and artists alike. Midnight Blue (#191970) Summary of Key Points Conclusion and Best Practices Midnight Blue evokes a sense of calm and

Color Palette Exploration

Transcript: Conclusion Color palettes are a powerful tool for creating visual impact and evoking emotions in design and art. Red My Emotions in Color By Alex Gibert Aesthetics and Creativity Exploring how color palettes inspire creativity and enhance the visual appeal of various art forms. Power of Contrast Emphasizing Elements The role of contrasting colors in drawing attention and highlighting key elements in design. Red Strong / Passionate Yellow

Color Palette Exploration

Transcript: Color Palette Exploration A Journey Through Vibrant Hues Red-Orange Red-Orange is a vibrant tertiary color blending the warmth of red with the brightness of orange. It evokes feelings of excitement and enthusiasm, making it effective in designs that aim to attract attention and convey energy. Yellow-Orange Yellow-Green Tertiary Colors Yellow-Green mixes the rejuvenating qualities of yellow with the calmness of green. This color represents growth and harmony and is often used in designs reflecting nature, health, and vitality. Yellow-Orange combines the cheerfulness of yellow and the warmth of orange, creating a lively and inviting hue. It's often associated with creativity and optimism, making it suitable for branding aimed at conveying positivity. Tertiary colors arise from mixing a primary color with a secondary color, creating complex hues that enhance the versatility of color palettes. They bring depth and variety to artistic and design projects, allowing for more expressive and dynamic compositions. Green (Blue + Yellow) Blue-Green Red-Purple Blue-Purple Green is the secondary color formed by mixing blue and yellow. It embodies freshness and vitality, often associated with nature, growth, and tranquility. This combination is widely used in design to invoke calmness and harmony. Blue-Purple combines the mystique of blue with the creativity of purple. This color often evokes feelings of luxury and sophistication, making it ideal for high-end branding and artistic endeavors. Blue-Green, also known as teal, is a sophisticated mix of blue and green. It strikes a balance between tranquility and vibrancy, making it a popular choice for brands seeking professionalism while appealing to a sense of calm. Red-Purple merges the passion of red with the creativity of purple, creating a hue that is both bold and imaginative. This color is frequently used in artistic contexts to evoke strong emotions and a sense of uniqueness. Mixing Primary Colors Orange (Red + Yellow) Orange emerges from combining red and yellow, reflecting enthusiasm and warmth. This vibrant secondary color is often used in marketing and design to capture attention and evoke excitement, embodying energy and creativity. Secondary colors result from the combination of primary colors. Mixing equal parts of any two primary colors produces a secondary color, extending the color wheel and enabling the creation of vast hues. Purple (Red + Blue) Purple is created by mixing red and blue, symbolizing luxury and creativity. Often seen in artistic expressions, purple can evoke feelings of mystery and spirituality, making it a popular choice among artists and designers. Understanding Secondary Colors Secondary colors arise from mixing equal parts of primary colors, enhancing the color spectrum and offering a broader palette for artists and designers. This section delves into the creation of secondary colors, highlighting their unique properties and combinations. Red Primary Colors Red symbolizes passion and energy, and it can evoke strong emotions. In design, red is often used to create a sense of urgency and attract attention, making it an effective choice in marketing and advertising. Primary colors serve as the foundation for all other colors in the spectrum. Understanding red, blue, and yellow is crucial for effective design and artistic expression. The Significance of Color in Design Yellow Complementary Colors Color is vital in design as it can establish brand identity, evoke emotions, and convey messages. Companies often use specific color schemes to attract customers and enhance user experience, ultimately impacting purchasing decisions. Color Combinations and Usage Color Temperature and Emotions Characteristics of Cool Colors Complementary colors are opposite each other on the color wheel, such as red and green. They create a high contrast, vibrant look when used together, making elements stand out in designs like branding and advertisements. Yellow is a bright, cheerful color that signifies optimism and creativity. Often used to grab attention, it can invoke feelings of happiness; however, excessive use can be overwhelming in design contexts. Understanding color combinations enhances design effectiveness. Complementary, analogous, and monochromatic schemes are fundamental strategies that help create visual harmony and impact. Cool colors, including blue, green, and purple, are linked to calmness, tranquility, and serenity. They are reminiscent of water, sky, and vegetation, promoting relaxation and contemplation. Cool colors often create a soothing atmosphere, ideal for spaces requiring peace and focus. Color temperature significantly impacts emotions and perceptions. Warm colors often incite feelings of passion and enthusiasm, while cool colors tend to encourage relaxation and introspection. Understanding these dynamics is essential for effective design strategies and emotional engagement. What is Color? Blue Analogous Colors Practical Applications

The Color Palette Designer

Transcript: Actors User- Betty UI Elements New Project Button (Create new project) Search screen (observe old projects) Sort screen Search box (Search Current Projects by Name) Action(s) Create new project by clicking “new project button.” Finished Project! Rationale - Products & Applications that are currently available limit the implementation of an idea because of outdated information. Initial Vision - Provide users with a user friendly UI that allows them to realize their plans and designs. -Streamline the planning process from cluttered complicated lists to a clean process with actual products to fill their space whether that be a designed room or event space. BTM 604 Group Project Augmentative vs.. Autonomous -Designed using augmentative factors to provide suggestions instead of requirements. -Allows for creativity and collaboration amongst multiple users. Avoiding Gulf of Evaluation -Used gestalt principles to group like items considered factors such as area, symmetry, continuity and familiarity. Natural Mappings -Alignment of real world real world conventions such catalog or storefront as displayed in search results and favorites list. Conceptual Model -Important detail outlined by Norman for usability design -Implemented through consistency amongst page headers Actors User - Betty UI Elements Title Banner (Home) Input Search Box Search Button Favorites List Actions Look through blue cribs, dressers and bedding Touch search button Touch Blue shade to take to link - This scenario was chosen from another real life situation experienced by a team member. A family friend's daughter was going away to college and her mother spent countless hours looking for zebra prints. The Color Palette Designer would have cut down the time and effort needed to complete this design. - Actors: Actors were chosen based on who had influence on the project at hand such as Jessica choosing prints and Norma trying to find them with other third party stores. Actors User- Betty UI Elements Button(Return to Account Details) Button (Start New Project) Banner (Home Screen Name) Search box (Search Current Projects by Name) List (Projects that have been Favorited) Banner (Color Palettes) Up/Down List (Arrows) Sample Color Palettes (Popular) Action(s) Scroll through popular sample color palettes Touch “Start New Project” Action(s) Enter Name & Personal Email Optional- Enter Email of Friends Touch “Submit” Hurdles App Overcomes Applied Usability Principles Actors User- Betty UI Elements Title Banner (User Information/Invite Friends to Projects) Input Text Box (User Information/Invite Friend emails) Project Details Actors User- Betty UI Elements Button(Return to Project lists) Button (Start New Project) Search box (Search Current Projects and pick dimensions) Action(s) Scroll through pre-selected dimensions for desired project Touch “Start New Project Project Screen Actors User- Betty UI Elements Button(Return to project list) Button (Start New Project) Banner (project title) Search box (add themes) List (add elements that you want for project) Dimension box (Length x width) List (add what accessories you want to room) Action(s) Add themes that the project needs to be complete. Add the dimensions of the room and the accessories that you want in the room. Application User Home Screen The Color Palette Designer Visual nature of the human psychology -Employs general pattern recognition via conceptual standardization Mitigating the small, short-term memory of the average person -Ability to later recall all of their favorite ideas with ease Story Board: New User Welcome Screen Rationale Behind First Date Scenario Actors User- Betty UI Elements Graphics (Logo) Message Box (Welcome Message) Button (OK/Cancel) Action(s) -Click on “OK” - The nursery was chosen because this is was a real life experience a team member had when planning a nursery. This situation was the reason The Color Palette Designer was created. - Actors: The actors were chosen based on who it affected and who were making decisions. Results in mom, dad, baby boy and third party stores. Initial Vision & Rationale Actors User- Betty UI Elements Button(Return to Previous screen ) Banner (Upload color option ) Button (upload color) Banner(Choose from a preset selection of colors) Button (drops down list of pre-selected colors) Action(s) Touch Blue & Grey to be taken to pre-designed color palette options Rationale Behind Nursery Scenario New Project Screen Story Board Rationale Behind Wedding Scenario Actions Add items to favorites list Click on item in list to see full size image and web address Click web address to be redirected to the site for purchase - DIY weddings while all the rage can be very difficult and time consuming. These challenges do not have to mean that your dream wedding cannot be realized. The Color Palette Designer can bring each idea to life all in one convenient place. - Actors: Actors were chosen based on who the wedding affected and who were making the choices to get

My color palette

Transcript: LIEKES COLOR PALETTE VULNERABILITY PINK "What makes you vulnerable, makes you beautiful" Show your vulnerability Dare others to be vulnerable Creates connection Human centered LISTENING & TRUST BLUE "Don't listen to reply, listen to understand" Use empathic listening Make others feel heard Be trustworthy Create a bond AWKWARD PURPLE "I came, I saw, I made it awkward" Dare others to step out of their comfortzone Do something unexpected Be surprizing PURITY WHITE "Being transparent is not proof of honesty, but a pillar of relationship" Be honest Share observations Be pure and open CREATIVENESS ORANGE "Creativity is intelligence having fun" Make it fun Step out of the 'office' vibe Make it feel like they are not working CURIOUS "The path of innovation begins with curiousity" YELLOW POSITIVITY "You cary so much love in you heart. Give some to yourself" GREEN GALERY

Color powerpoint

Transcript: Color Terms Mode – amount of color data that can be stored in a given file format Pixel – (dot) represents a color or shade RGB Mode RGB – Red, Green, Blue Represented by mixing various proportions and intensities of RGB colored light Additive colors – used for computer monitors Colors may vary from monitor to monitor CMYK Mode CMYK – Cyan, Magenta, Yellow and Black Based on colors being partially absorbed as the ink hits the paper and being partially reflected back to your eyes Subtractive color CMYK – used in four color process printing Grayscale Mode Color Picker – lets you choose a color from a color spectrum or lets you numerically define a custom color Swatches palette – visual display of colors you can choose from Filters – PS commands that can significantly alter an image’s appearance Terms Foreground color – black by default Used to paint, fill, and apply a border to a selection Background color – white by default Used to make gradient fills (gradual blends of multiple colors Fill in areas of an image that have been erase Color Picker – lets you choose a color from a color spectrum or lets you numerically define a custom color Swatches palette – visual display of colors you can choose from Filters – PS commands that can significantly alter an image’s appearance What does your favorite color mean? RED Stimulates heartbeat and breathing Love and Warmth Symbolizes anger and aggression Outgoing/Passionate Personalities YELLOW Cheerful First Color to Grab Attention Optimistic Causes some to lose tempers BLUE Peaceful Tranquil/Calming Depressing Symbolizes Loyalty Increases Productivity PURPLE Royalty Sophistication Wealth Shyness Femininity GREEN Symbolizes Nature Calming Refreshing Masculinity Wealth ORANGE Full of Energy Enthusiastic Demands Attention BLACK Power Elegance Mystery Mourning Unhappiness WHITE Innocence Purity Simplicity Cleanliness Youth Painters in the late 19th century began to focus on colors in their artwork. They were known as the Impressionists. Later, in the early 20th century, the Expressionists evolved. They used color mostly to express emotions in their work. Claude Monet was one of the most popular Impressionist painters. Notice how the painting does not look real, but the layering of bright colors gives the impression of the church, water, and sky. This was painted by Post-Impressionist, Vincent van Gogh. He was in an asylum when he painted Starry Night. Notice how much blue he used in the painting. Do you think the color symbolizes anything? Edvard Munch’s “Scream”Expressionism Understanding Color Color is a wavelength of light Hue (chroma) – Name of color Intensity – Quality of brightness or Purity of color Saturated Color – Very intense Primary Colors – Red, Yellow Blue 3 colors in the spectrum of light that cannot be produced by a mixture of pigments Secondary – Combination of any two Primary colors (Orange, Green, Purple) Intermediate (Tertiary) – Combination of Primary and Secondary (Primary named first) Color Schemes Neutral – Don’t reflect any single wavelength of light, but create lightness and darkness Neutralized colors are “greyed” down or reduced in intensity Some are “semi-neutral”, showing more of a hue Analogous – Closely related colors on color wheel Complementary – Two colors directly opposite each other on the color wheel Split-Complementary – Color plus the two colors to the right and left of complement Triadic – Three equidistant colors on color wheel Warm Colors – Colors that include mostly reds or yellows Cool Colors – Colors that include mostly blues and greens Monochromatic – One color with its differing values Tints – A color plus white Shade – A color plus black RGB – Red, Green, Blue RGB – Red, Green, Blue Represented by mixing various proportions and intensities of RGB colored light Additive colors – used for computer monitors Colors may vary from monitor to monitor Represented by mixing various proportions and intensities of RGB colored light Additive colors – used for computer monitors Colors may vary from monitor to monitor

The Color Palette

Transcript: Color Wonders Our cupcakes are amazing!!!! Our cupcakes are bright and colorful and just $ 2.50 a piece!!!!! On Tuesdays stop by our shop for a deal of a buy one get one free cupcake!!!! stop buy our local shop in downtown Leesburg our phone number is 703-112-8763 Our cupcake line is based off the colors of the rainbow. Our cupcakes our here so that even when your sad you have something to cheer you up! So whether your feeling down or not stop by The Color Palette for a brightly colored or rainbow cupcake. Even though all our cupcakes are delicious are featured cupcake is the rainbow cupcake. It is light and fluffy and is like sliding down a rainbow in the clouds. Let our rainbow cupcake take you on a trip through the clouds that you wouldn't want to come back from!!! The Color Palette

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