Public Relations
Transcript: Communication 3585: Public Relations Location of event: When is event planning utilized? Budgeting Are press releases really used today? It is NOT a simple letter typed up for media outlets What to publish based on audience needs and your brainstormed ideas Prioritized list of what to publish Work effort required to publish each piece of content Micro-content needed (e.g., page titles, headlines, navigation link,etc.) Dates assigned for writing, editing, publishing for each piece of content Publishing location (e.g. print, blog, email newsletter, Twitter, Facebook) A violation of environmental regulations Contact info ### dependent on either PR firm or person/organization funding event know your budget. Take into account final or total cost of event. Do not want to go over budget or too much under budget small versus large event Crisis Communication: A lawsuit What to do in a crisis: Build trust with all media outlets Create solid media support be able to contact media at anytime How has crisis communication been used effectively? How can transfers who don't go through summer welcome receive information on the course? Relationship with the media: light eurderves to fully catered meal. Orator, Bands/Music, Games important because… Incentives to attend, stay, and listen Reflects a proper and positive image for individual/organization Makes for more fun, relaxed atmosphere To inform what Public Relations is To acknowledge the lack of Public Relations in Comm @ Mizzou To Persuade that there is a need for a Public Relations Course Competitor allegations a document created to inform media outlets and other organizations know what is currently going on in a company. Develop relationships with key figures in vital media outlets Ensure that the information given to the media is in accordance to the editorial calendar. Make your department available to the media, and establish an open line of communication. Ethical Issues Company Logo Contact Info Release Date Title and Location What would you use a press release for? Targeting The College Students: Is event planning exclusive to Public Relations? To better provide the audience with the knowledge of how a Public Relations course can help educate students and better prepare the students for the work force; in a way that shows unity as a group with complete reliance on one another Government investigations Accidents Materials needed Format: Is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation Bringing it back to Group Communication generate profit at events costs money to make money fund-raising consider public radio/tv ads distributed to more widespread audience Build strategic alliances sponsors Be prepared in advance Have a singular spokesperson Show empathy for those involved Commit to transparency Respond quickly Be honest What image are we trying to portray as a company? Also, what priorities do we have for that image? Why is crisis communication important? Presented by: Team Vindicate Short Paragraphs Bolden words Bulleting Advertising/Promotions Mission Statement: Body: What are some things that will drive students to take this course? Objectives: How does a company like BP, know who to get important information to during an incident like the oil spill? Press Release: Why is this an important skill to know how to do? Syllabus Cost Saving Majors What’s an example of poorly used crisis communication? How will you distinguish this from event planning? Know your expertise (what your company does) Save the "I could have said that" stories. Lunch with your best clients. Organize your clients' media responses. Analyze your clients' data. Select media appropriate to your business objectives. Add different types of media Who all would you need to send press releases to? Speaker location (Stage/Podium) Chairs tables for guests Decorations (flowers, balloons) End With: What can a company do to make sure that they have the support of the media before a crisis occurs? Food and Entertainment: Questions? Sell the event Centralized on person/organization, their cause, purpose, image Briefly includes itinerary, times/dates, location, contact info or rsvp Possible threats to a reputation: avoid overexposure summer welcome get guest speakers size, convenience, population status, formality indoor versus outdoor permits, ordnances comfortable environment How to Build a Sucessful PR Plan interesting, hands on, and attention grabbing this class didn’t exist on campus prior to this course unique and can put you one step ahead of the game Criminal allegations Event Planning: Keys to Marketing course:
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