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Case studies

Transcript: Textual analysis of music videos Genre Characteristics: This song has conventions and feaures of a Pop/Dance genre. this is because of the high tempo music and dancing. However the music does not match the lyrics. Style of Music video: Placing telephone into one music video style is difficult because it has elements for conceptual music videos, because the messages she was sending through her dressing, hairstyles and actions. In terms of performances the was a lot of dancing and singing directly into the camera. Lastly, narrative because she was basing her music video on a the Bonnie and Clyde storyline about the whole love birds running away from their freedom. Relationships between lyrics and visuals: Yes the is a relationship because Lady Gaga clothing related to the title for example the telephone hat. Also the vibration on her head when ever the phone rang. The lyrics also says 'stop telephoning me' Relationship between music and visuals: There was a lot of random scene that did not match the music playing. So, no the visuals did not match the lyrics at all time. Interextual reference: The are many interextual references in this music video for example big brother with the CCTV cameras, Cooking mama with the "lets make a sandwich" and lastly Huston power with the pussy wagon truck. Additionally, the storyline behind the music video could relate to Bonnie and Cyled Close-up of the artist: The was a lot of close ups to the artist to show their expressions on their faces, and to allow the artist to interact with their audience. The were close ups of other things that was to send a message to the audience. For example the close up of the receipts of junk food telling the audience that it was bad for them. Since the man did after eating the junk food. Genre Characteristics: The are many elements in this music video that fits a boy band in pop genre. The whole happy boy band, exotic locations, their costumes for simple shirts, chinos vans and their hairstyles. Lastly, the fact that they all have different personalities but try to blend together to create this happy boy band that attract many young girls. Relationships between lyrics and visuals: Within this music video they pretty much acted the entire lyrics with the girls actually flick their hair when it was sang, the girls looking down and lastly the girl smiling. Intertextual reference: The only thing that was referenced from other boy band music videos was the location of the beach. Other than that the music video was a very original idea. Relationship between music: The was a lot of fast paced editing to matching the speed of the songs. Also the locations, the beach, which is associated with relax works with the meaning of the song. Close up of artist: The were a lot of close up to the artist especially the main singer. Close up may have been used often because the amount of people in the band and they wanted to show how different they are to their audience. So they used close up camera works to give everyone a chance to shiny. Style of music video: The music video was more of a narrative and performance music video because of the singing to the camera. Notion of looking: The was a lot of eye contact with the audience and also the use of shot revers shot was used often to get the audience involvement to the music video. Thanks for listening "What makes you beautiful" Notion of looking: The are many references to the notion of looking. For example with the CCTV in the prison , the news flash and the mirrors. This make the audience seem like their looking for the artist. Lady Gaga ft Beyonce Telephone One Direction

Case Studies

Transcript: Analysis Notes Print Television doodles Important Details Social - Twitter 1.What was the campaign objective? (cc) photo by jimmyharris on Flickr Assets San Francisco http://ryanorourkesite.com/index.php?/2011/nike-black-mamba---print/ (cc) photo by Metro Centric on Flickr Nearly 4M YouTube views to date Non-traditional - Installation San Francisco Stockholm Media (cc) photo by jimmyharris on Flickr outlook Celebrity Endorsements Outdoor 1,750 tweets per hour all-star game: reached Black Mamba transformation by 1st quarter Parents are 160% more likely to be aware of the prevalence of Autism 3.What types of media did the campaign use? Traditional, non-traditional, digital? TV, Print, Outdoor, Digital, Social, Mobile? Put the power in the hands of consumers - allowed them to drive the conversation to access content and engage with the brand via social 4.What were the stated results of the campaign? Movie Media notes Double click to crop it if necessary Stockholm photo frame 2 million visits to details (cc) photo by Metro Centric on Flickr Global Nike basketball fans. Assets transformed Kobe into Black Mamba Important Details Television Analysis Autism Awareness 4.What were the stated results of the campaign? (cc) photo by Metro Centric on Flickr Parents of all ages. General public and those affected. photo frame Place your own picture behind this frame! notes Budapest Increase awareness of autism. Encourage self education. Budapest 5. How was the advertising campaign relevant to the target audience through both media and creative message? Results (cc) photo by Metro Centric on Flickr Emotionally connected through "storybook telling" Notes $200MM donated in media space map Black Mamba 3.What types of media did the campaign use? Traditional, non-traditional, digital? TV, Print, Outdoor, Digital, Social, Mobile? 5. How was the advertising campaign relevant to the target audience through both media and creative message? (cc) photo by Franco Folini on Flickr 1.What was the campaign objective? Double click to crop it if necessary Stay fresh and top-of-mind among consumers. Extend reach beyond consumer base. Drive engagement and activation thru media that aligns with consumers' habits / lifestyle. outlook Microsite 2.Who was the campaign target? What consumers was the brand trying to reach with their advertising message? Demographic & psychographic. doodles Utilized celebrities to connect - autism can happen to anyone Place your own picture behind this frame! details map (cc) photo by Franco Folini on Flickr Results 93% are more likely to recognize at least one key sign of Autism Provided consumers what they want - exclusive content of something they have interest in - Relevant Nikebasketball.com 2.Who was the campaign target? What consumers was the brand trying to reach with their advertising message? Demographic & psychographic.

case studies

Transcript: A 30 year old man has sudden severe, profuse, watery diarrhea and vomiting with slight abdominal cramping. •Centers for Disease Control and Prevention. Centers for Disease Control and Prevention, 24 Feb. 2011. Web. 11 Oct. 2012. <http://www.cdc.gov/cholera/general/index.html>. •"Dukoral." - Uses, Side Effects, Interactions. N.p., n.d. Web. 11 Oct. 2012. <http://www.medbroadcast.com/drug_info_details.asp?brand_name_id=1819>•"The History of Cholera." The History of Cholera. N.p., n.d. Web. 11 Oct. 2012.<http://www.comfsm.fm/socscie/histchol.htm>. http://www.ecdc.europa.eu/en/healthtopics/cholera/Pages/index.aspx •http://rehydrate.org/dd/su52.htm http://www.cdc.gov/cholera/general/ •http://www.sierraexpressmedia.com/archives/47285 Vibrio CholeraeThere are an estimated 3-5 million cases per year Treatments include two oral cholera vaccines,Dukoral and ShanChol The risk for cholera is very low for people visiting areas with epidemic cholera. When simple precautions are observed, contracting the disease is unlikely. All people (visitors or residents) in areas where cholera is occurring or has occurred should observe the following recommendations: Drink only bottled, boiled, or chemically treated water and bottled or canned carbonated beverages. When using bottled drinks, make sure that the seal has not been broken. To disinfect your own water: boil for 1 minute or filter the water and add 2 drops of household bleach or ½ an iodine tablet per liter of water. Avoid tap water, fountain drinks, and ice cubes. Wash your hands often with soap and clean water. If no water and soap are available, use an alcohol-based hand cleaner (with at least 60% alcohol). Clean your hands especially before you eat or prepare food and after using the bathroom. Use bottled, boiled, or chemically treated water to wash dishes, brush your teeth, wash and prepare food, or make ice. Eat foods that are packaged or that are freshly cooked and served hot. Do not eat raw and undercooked meats and seafood or unpeeled fruits and vegetables. Dispose of feces in a sanitary manner to prevent contamination of water and food sources Cholera infection is often mild or without symptoms, but can sometimes be severe. --Profuse watery diarrhea -Vomiting - Leg cramps - Rapid loss of body fluids leads to dehydration and shock. -Without treatment, death can occur within hours. •Characteristics of the disease: cloudy, watery fecal discharge Bacterium (bacteria pathogen): Vibrio Cholera Disease: Cholera Elexus Ortiz Chioma Opara HPI: •Morality Rate: Less than 1% with proper hydration, over 100,000 deaths occurs each year around the world. •Transmission: A person can get cholera by drinking water or eating food contaminated with the cholera bacterium. In an epidemic, the source of the contamination is usually the feces of an infected person that contaminates water or food. The disease can spread rapidly in areas with little or no treatment of sewage and drinking water. The disease is not likely to spread directly from one person to another. •Origin: Cholera has killed millions of people since it emerged out of the filthy water and living conditions of Calcutta India in the early 1800’s. Basic Information The risk for cholera is very low for people visiting areas with epidemic cholera. When simple precautions are observed, contracting the disease is unlikely. All people (visitors or residents) in areas where cholera is occurring or has occurred should observe the following recommendations: Drink only bottled, boiled, or chemically treated water and bottled or canned carbonated beverages. When using bottled drinks, make sure that the seal has not been broken. To disinfect your own water: boil for 1 minute or filter the water and add 2 drops of household bleach or ½ an iodine tablet per liter of water. Avoid tap water, fountain drinks, and ice cubes. Wash your hands often with soap and clean water. If no water and soap are available, use an alcohol-based hand cleaner (with at least 60% alcohol). Clean your hands especially before you eat or prepare food and after using the bathroom. Use bottled, boiled, or chemically treated water to wash dishes, brush your teeth, wash and prepare food, or make ice. Eat foods that are packaged or that are freshly cooked and served hot. Do not eat raw and undercooked meats and seafood or unpeeled fruits and vegetables. Dispose of feces in a sanitary manner to prevent contamination of water and food sources He has just returned from a trip to rural India. Preventive precautions Vibrio Cholera ID/CC: Vibrio Cholera Bibliography Preventive precautions SYMPTOMS Severe dehydration, low urine output, mild abdominal cramping and tenderness, stool has "rice-water" appearance, no blood or mucus present in stool. Bacteria Case #8 PE: Cholera

PowerPoint Game Templates

Transcript: Example of a Jeopardy Template By: Laken Feeser and Rachel Chapman When creating without a template... http://www.edtechnetwork.com/powerpoint.html https://www.thebalance.com/free-family-feud-powerpoint-templates-1358184 Example of a Deal or No Deal Template PowerPoint Game Templates There are free templates for games such as jeopardy, wheel of fortune, and cash cab that can be downloaded online. However, some templates may cost more money depending on the complexity of the game. Classroom Games that Make Test Review and Memorization Fun! (n.d.). Retrieved February 17, 2017, from http://people.uncw.edu/ertzbergerj/msgames.htm Fisher, S. (n.d.). Customize a PowerPoint Game for Your Class with These Free Templates. Retrieved February 17, 2017, from https://www.thebalance.com/free-powerpoint-games-for-teachers-1358169 1. Users will begin with a lot of slides all with the same basic graphic design. 2. The, decide and create a series of questions that are to be asked during the game. 3. By hyper linking certain answers to different slides, the game jumps from slide to slide while playing the game. 4. This kind of setup is normally seen as a simple quiz show game. Example of a Wheel of Fortune Template https://www.teacherspayteachers.com/Product/Wheel-of-Riches-PowerPoint-Template-Plays-Just-Like-Wheel-of-Fortune-383606 Games can be made in order to make a fun and easy way to learn. Popular game templates include: Family Feud Millionaire Jeopardy and other quiz shows. http://www.free-power-point-templates.com/deal-powerpoint-template/ Quick video on template "Millionaire" PowerPoint Games Some games are easier to make compared to others If users are unsure whether or not downloading certain templates is safe, you can actually make your own game by just simply using PowerPoint. add logo here References Example of a Family Feud Template PowerPoint Games are a great way to introduce new concepts and ideas You can create a fun, competitive atmosphere with the use of different templates You can change and rearrange information to correlate with the topic or idea being discussed. Great with students, workers, family, etc. For example: With games like Jeopardy and Family Feud, players can pick practically any answers. The person who is running the game will have to have all of the answers in order to determine if players are correct or not. However, with a game like Who Wants to be a Millionaire, the players only have a choice between answers, A, B, C, or D. Therefore, when the player decides their answer, the person running the game clicks it, and the game will tell them whether they are right or wrong.

Case Studies

Transcript: writers and educators first, researchers second and authors last chapter 1, p.4: “Technical communication is a field in which professionals develop information to guide readers, listeners, and viewers in solving practical problems.” The resume is in the appendix, the Vita left out entirely, writing an abstract gets a page and a half there is a whole chapter on oral communication. "we need to get over our embarrassment at not having a perfect definition and abandon the search for it altogether" Allen p.75 http://bellevuecollege.edu/ArtsHum/materials/engl/Leeds/fall_2010/235/eng_235_syll_fall_10.html A technical writing certificate in book form. Ascentis Corporation: a pioneer in state-of-the-art human resources management systems for small to mid-sized organizations. Ascentium Corporation: an integrated technology and marketing consultancy. Coinstar, Inc.: a developer and operator of self-service coin counting and processing machines. Construx Software Builders, Inc.: a provider of software training and consulting. Data-Linc Group: a provider of modems for automation applications. Detto Technologies Inc.: a provider of computer migration technology for consumers and corporations. drugstore.com, inc.: an online provider of health, beauty, vision, and pharmacy products. Entranco, Inc.: a multi-disciplinary engineering and consulting firm. Esterline Technologies: a manufacturer for aerospace and defense markets. Expedia.com: a leader in online travel planning. First Mutual Bank: a regional bank. GoAhead Software Inc.: a provider of systems management and messaging middleware for developers of highly reliable embedded systems. InfoSpace, Inc.: a developer of Internet and wireless solutions, including online searches and content for mobile phone systems. ITEX Corporation: a processor of cashless business transactions. LYNX Medical Systems: a provider of documentation and revenue management solutions. Mainstar Software Corporation: a provider of storage management and disaster recovery solutions for mainframe computers. Noetix Corporation: a supplier of software for business operations reporting. Northwest Research Associates: a scientific research group that focuses on the geophysical sciences including oceanography, sea-ice mechanics, and atmospheric, ionospheric and solar physics. Onyx Software Corporation: a global supplier of customer relationship management software. Paccar Inc.: one of the world's largest manufacturers of heavy duty trucks. Product Sight Corporation: a provider of product life cycle management solutions. Prometheus Energy Company: a designer and builder of equipment that converts landfill gas and other waste gases into liquid natural gas. Puget Sound Energy: Washington state’s largest energy utility. The Rainier Group Inc.: a provider of financial services for successful individuals. ShareBuilder Corporation: a provider of web-based information about stocks. Sierra Entertainment, Inc.: one of the world's largest publishers of interactive entertainment software. Spry.com: a supplier of virtual dedicated servers and VPS web hosting solutions. Symetra Financial: a provider of life insurance, annuities, retirement plans and employee benefits through financial advisors, banks and independent agents. T-Mobile USA, Inc.: a national provider of wireless voice, messaging and data services. Unigard Insurance Group: a regional multi-line, property and casualty insurer. Vulcan Inc.: the venture capital firm of Microsoft billionaire Paul Allen. Bellevue College “critical elements of audience, project design, language, use of graphics, editing, and problem solving;” non credit classes highly specialized classes professional development and prep for specific positions or industries http://continuingeducation.bellevuecollege.edu/business/techcomm/certoverview.asp “incorporates organization, development and expression of ideas with practical problems in writing.” One class for three credits or 25 classes for none fills a requirement reccomended towards end of college career preparing for the workforce “incorporates organization, development and expression of ideas with practical problems in writing.” “incorporates organization, development and expression of ideas with practical problems in writing.” Ascentis Corporation: a pioneer in state-of-the-art human resources management systems for small to mid-sized organizations. Ascentium Corporation: an integrated technology and marketing consultancy. Coinstar, Inc.: a developer and operator of self-service coin counting and processing machines. Construx Software Builders, Inc.: a provider of software training and consulting. Data-Linc Group: a provider of modems for automation applications. Detto Technologies Inc.: a provider of computer migration technology for consumers and corporations. drugstore.com, inc.: an online provider of health, beauty, vision, and pharmacy products. Entranco, Inc.: a multi-disciplinary engineering and consulting firm. Esterline

Case Studies

Transcript: Hated his appearance, especially his nose. Compulsive behaviors Drug addiction Father abused him physically •1993- sexual abuse scandal (13 year old boy)- public image was damaged •HIStory: Past, Present, and Future, Book I- “They Don´t Care About Us” lyrics hatred toward Jewish people- apology Rabbi Marvin Hier • 2000- promoter sued him $21.2 million for backing out of 2 concerts •body dysmorphic disorder- imagined defect in personal appearance, concerned with physical irregularity- skin color change and nose jobs •personal/ interpersonal pain •maybe (not sure if he had it): anorexia •bipolar disorder- drug addiction (bipolars tend to drink or do drugs) •died when sedated by doctor so he could sleep (not reason for death)and real cause is a mystery http://www.notablebiographies.com/Ho-Jo/Jackson-Michael.html#b http://www.guardian.co.uk/commentisfree/2009/jun/26/michael-jacksonn http://www.guardian.co.uk/commentisfree/2009/jun/26/michael-jackson Disorders Ayelet Pasternak Camila Hidalgo 5-2 Case Studies Because... Struggles •Born Gary, Indiana (USA) August 29th, 1958 •Father Joe and Katherine Jackson•5th of 9 children •mother taught folk & religious folk to kids, father dreamed of becoming a successful musician •father control kids careers-conflict •age of 5 Michael’s talent showed itself – dancing onstage became focus of the group •1968 Gladys Knight and Billy Taylor discovered Jackson 5- contract Motown Records •1970- topping charts •1976- survive voice change •first album 1979 Off the Wall- 10 million copies •major pop star of early 1980s- Thriller (1982) •1987- Bad •1991-Dangerous •spotlight 1980s & 1990s•1993- “Living Legend Award”- Grammy Awards & Humanitarian (promote human welfare) of the Year trophy- Soul Train awards •1994-1996 married Lisa Marie Presley •1996-1999- married Debbie Rowe (long time friend) •1997- Prince Michael Jackson Jr .•1997- Blood on the Dance Floor: HIStory in the Mix •1998- Paris Michael Katherine Jackson•2001- Invincible Michael Jackson Background •in childhood had a lot of conflicts with dad- father put a lot of pressure on children to succeed Father abused him physically Too much pressure from society Appearance was very important in his line of business, when he complained about his nose, his parents didn't console him, they blamed each other for Michael having a "terrible nose" •became famous at a young age •low self- esteem

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