Business Transformation
Transcript: Business Transformation Lack of an integrated framework, often Board is at distance Outcomes and activities alignment weak Seen as an IT initiative Commitment Fizzle, Sustaining momentum after initial hooplah. Fortune 500 in 1955 Vs 2014, 88% have gone out of Business > 40% of Indian startup business that started in last 2 years have failed to survive What hinders transformation? What to strengthen and deepen What to discard Key activities that must be done What could be Productized (standardize, automate) New identity: portfolio & market communication New revenue models, engagement models New workflows, and process owners Celebrate small success Measure outputs and outcomes Short and long term outcomes Goal alignments within function and across functions Impact making investments, associated risk Investment that leads to revenue gain or market relevance Remove dedication in marketing, HR and support functions Evaluate Sustain Visualize Transformation requires simple yet effective framework Current business model Current skills & capabilities Systems & process Execution efficiencies: sales funnel, closure rate, COPQ, Discounts, NVA, brand loyalty, Key account management, AR/AP, attrition, leadership Define Companies need to constantly review their offerings every 4 years. Evaluate changing market and technology requirements Shed (disintegrate ) & re-configure to be relevant New Normal Platformize, Optimize Develop Ecosystem rent seeking capability Measure Outcomes and Impact Constitution defining roles and distribution of authority Train and build capabilities of People and infrastructure RCA and Knowledge Management consolidation Co-creation and collaborative working All images are owned by respective copyright owners. We thank them. Survival rates are shrinking Create leadership circle across functions High cross-functional hands down review Implement Lack of consistent Marketing to stakeholders: Inform, influence and advocacy Too rigid plans Lack of effective measurement system that captures direction & speed of change Lack of ownership at many levels. #38, 2nd Floor, 8th Main, 8th Cross Jayanagar 2nd Block Bangalore-560 011 Ph: +91-80-26565164/40951170 sales@browneandmohan.com www.browneandmohan.com Identify champions who would own & drive Bring “sense of urgency” How you ride Product – Technology Roadmap What Investments yield high impact Platform approach to attack variety Thank you