Business & Action Plan Template
Transcript: Goal's for the next Quarter... What can we do for you? Schedule next touch base or meeting... Key Take Aways...Value Adds? Questions? Thank you! National Marketing & Advertising What are the opportunities when in the training department for this location? What % of the business do your Steady Sellers account for? What amount of sales focus do you put on Steady Selling items? Have you considered increasing the Rate of Sale on Steady Selling SKU's? Email Blasts Year over Year $ Challenge - Add on 1+ to every sale Getting to know your consumer by collecting birthday's, anniversaries, wish lists, preferred metal types, etc... allows any store to market new products to a specific clientel Step & Repeat & the DJ 2.Focus on Conversion January 2013 Drive sales by increasing ADS & UPT through training & coaching... utilize PANDORA Training materials! Aly Raisman Best Sellers How frequently do check individual employee status/progress? What steps will you take or people who are under performing to get them through? Have you taken the opportunity to compare analytics between employees completed and employees who have not finished? Birthday & Anniversary Engaging Online Public relations What areas are approved, pending, declined locations? Have conversation with ROM about interest so everyone is in the loop Demographic research, heat maps, existing business already established Marketing Organization Activity Cards: Specific per time period Online 3.Increase ADS & UPT 2.Staff according to traffic Inventory Focus Promotions: Is the weekly development plan up and being utilized by selecting action plans and updating focus areas as the skill is built? Are associates getting coaching in the moment opportunities consistently? How are you measuring it? What KPI goals have you set? What is your organization doing to create a coaching culture in your stores? New Launch/ Training Hub attendance Rented the center court pad to play great music for customer excitement Talent: 2013 Co-op Program – North America New Plan, New Customers – Mall, DDK, Newspaper Inserts New Plan, Old Customers – Cloths, Internal emails, Signs, Newspaper, Postcards, Styling events, 3.Zone staffing during peak periods Pandora.net Store 1 Store 2 Store 3 Store 4 Cost of programs vs effectiveness Moments Brochures Sell The Product Oprah Magazine (5x), Redbook Leather Bracelet Queens Center Anniversary Event Training Smithhaven Opening weekend comps LY $30,225 ADS $83 UPT 1.83 TY: $43,806 ADS $97 UPT 3.36 +45% Slow Movers Steady Sellers PRINT: Training 100% 2012 Performance & 2013 KPI's Aug *The figures above would apply for both US and Canada Jun Mar Events Matte Releases Order Frequency... How often are orders being placed? Local Ads 2013 Print 2013 Opportunities... Opportunities: Coaching in the Moment: Desk Slides / Media Breifings Marketing – E-blast & flyers SMITHAVEN MALL Customer Appreciation Event OMS Talent - Area's of Focus: Oct Step & Repeat & the DJ Dec Pod Completion Focus on media that delivers against the target Use cost effective programs first Use a variety of media Leverage national media Support key promotions Plan the whole year Is the inventory correct? Why is this important? Inaccurate inventory can lead to missed sales opportunities Using a Min/Max system - inaccurate inventory could lead to incorrect ordering How do we ensure inventory is accurate? Periodic Spot Checks Routine Cycle Counts A small subset of inventory, in a specific location, is counted on a specified day Retailer Best Practice Examples: Count 14K Moments each day Specify specific fixtures to be counted on specific days of week Mystery Shop Scores: QUEENS CENTER MALL One Year Anniversary Event Local Marketing January 2013 Product Focus & Rate of Sale... Feb Wrap Up Utilize the best advertising tools & forum for your store and region! Newpaper Inserts Press Releases Client-telling Create a Min/Max System... Satellite Media Tours Pandora Skating Driving Brand Awareness through Event's! Dealer Area This is where the ROM would enter the wins in that particular location. Consistently have strong completion with POD training, perhaps they have had good and consistent participation in hub trainings, Coaching in the moment techniques are sticking etc... Queenstown Opening weekend comps LY $12,825 ADS $106 UPT 2.05 TY: $39,887 ADS $141 UPT 3.53 +211% Successes: Plan for efficiency during Peak selling periods... Planning in store event's & promotions helps to drive sales and traffic during slow & peak periods throughout the year. Don't wait for PANDORA specific promotions, celebrate your store anniversary or host a customer appreciation event! Level Achieved: Sales conference 2013 Facebook Quarterly Training Focus *Often times stores incentify slow moving product...how much is this really gaining in extra sales volume? E-look book Public Relations Name District Manager Tenure Annual Performance 2012 Weekly Focus C Planning example - Old customer focus N Jan Pandora Clasp Market
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