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Marekting Assets

Transcript: Citiq General Facebook/ Twitter External 1 x Branded Car (Thapelo) Monthly Newsletter Internal 4 x Commitment Boards Value Icons Branded Jackets (10th July) Anchor House - Floors Citiq Students Building Signage Online CMS CMS Website Letterheads and Stationary Business Docs Brochures Folders Business Cards PowerPoint Presentations Company Profile To Let Boards Bags Student Give-aways Shirts Jackets Name Badges 2 x Cars and both are branded (Dean and Tony) The End Owned Media Websites Email Signatures Paid For Media Facebook and Twitter Property Sites - IOL, PP, P24, OLX and Gumtree Google Adwords General Signage and Collateral Marketing Assets CPD Word Document Templates Folders Business Cards Signatures Ekhaya Daycare and IHFC Citiq Property Services Website Cars Billboard - Park Station Pull up banners Feather Banners Gazebos Google Campaign Branded Word Templates A4 Brochure A5 Flyers Business Cards Brand Manual Signatures CMS CPD Citiq Includes: Marketing Docs Branded Word Templates 5 x Cars - 1 is Branded Commercial Property and To Let Boards 2x Anchor House 2x The Mills 2x Nedbank Corner Branded Shirts House Rules Building Audit with Signage Billboard - Park Station Citiq Students Website 27 Boxes (in progress) CPD and CPS 3 Cars - none are branded Building signage Shirts Name Badges 2 x Fugly Buses 14 x magnets with changing advertising 8 x Pull Up Banners 6 x Feather Banners 4 x Gazebos 3 x Steel Signs (2 at Ekhaya and 1 at YW) 2 x Steel Signs (Directions to Mill Junction) 8 x PVC banners (2 per residence) 950 x Ekhaya String Bags (from event) 180 x Corporate Ekhaya Bags (black & yellow) 180 x Caps (Mill Junction and Ekhaya) 300 x Yoyos 10,000 x Flyers 200 x Pens 4 x Fold Up Chairs 1 x Mill Junction Mesh banner 3x (2m by 1.5m) Outside Steel Signs 90 x A1 House Rules Signs 90 x A2 Disclaimers Sign 90 x A1 This Building Managed By 12 x Parking Signs Signs Property Ads CPD Citiq Students News Contact Info Student Campaign CPS Campaign (rentals and commercial) Prepaid Group Review CPS

BRANDED

Transcript: End-Of-Flight REPORT SUMMARY SUMMARY Our 90-Day Flight October 1, 2018 - January 1, 2019: Gold Collection launch Holiday sales campaigns Increased sales Increased Facebook performance Pivoted strategies to include a more holistic approach Advisement and creation of sales campaigns Email promotions Social media advisement and select boosted posts PROGRESS PROGRESS GOOGLE KPI'S GOOGLE ANALYTICS Revenue +24.93% $28,164.36 vs. $22,543.42 E-commerce Conversion Rate -11.60% 3.80% vs. 4.30% Transactions -2.30% 382 vs. 391 Average Order Value +28.55% $74.12 vs. $57.66 Returning Customer Rate -7% (15.69%) CODE 1. No Code 2. CollectiveWelcome15 3. HOLIDAY20 4. YEAREND20 5. GIVEHOPE 6. Welcome15 7. 50forLife! 8. DressemberHoliday18 9. H3BEGQF0QFW2 10. TinyCuffACB TOP PROMOTIONS REVENUE $13,497 $8,928.30 $1,684.10 $1,276.27 $1,210.58 $756.89 $352.54 $140.57 $109.25 $86.00 TRANSACTIONS 178 127 24 13 16 12 3 2 1 1 AVERAGE ORDER VALUE $75.83 $70.30 $70.17 $98.17 $75.66 $63.07 $117.51 $70.28 $109.25 $86.00 6 1. Textured Mixed Metal Lariat Necklace Revenue: $2,430.00 2. Tiny Brass BRANDED Cuff Revenue: $2,160.00 3. Tiny Aluminum BRANDED Cuff Revenue: $1,896.00 4. Triangle Earrings Revenue: $1,558.00 5. Tiny Copper BRANDED Cuff Revenue: $1,464.00 TOP PRODUCTS 6. Textured Mixed Metal Bar Earrings Revenue: $1,406.00 7. Textured Mixed Metal Disc Earrings Revenue: $1,292.00 8. Signature BRANDED Cuff Revenue: $1,064.00 9. Walk in Hope Leather Cuff Revenue: $920.00 10. Brass Layered Necklace Revenue: $864.00 FACEBOOK FACEBOOK Reach 80,158 Cost Per Click $0.94 Amount Spent $1,176.84 Purchase ROAS Oct: .18 Nov: 1.17 Dec: 2.26 (includes Jan 1) Averaged Nov 1 - Jan 1: 1.46 Purchases 29 Campaign Name 1. Post: "We're headed out today for..." 2. May 2018 - Updated 3. Gold Collection Nov 2018 4. First Time Buyers 5. Post: Our team MIGHT be slightly..." 6. Gold Collection - Retargeting 7. 2018 Black Friday/Cyber Weekend 8. Last Minute Christmas 20% Off 9. Post: "Still looking for that meaningful..." 10. Add To Cart 20% Off 11. Post: "Today we're doing annual evaluations..." TOTAL Facebook Result Indicator post_engagement add_to_cart post_engagement purchase add_to_cart add_to_cart post_engagement purchase post_engagement Reach 175 9720 18571 160 2355 143 48318 3982 91 141 810 80,158 Impressions 188 10129 30018 162 3090 1513 57197 5180 92 803 823 109,195 Clicks 10 33 926 1 25 38 101 98 0 14 4 1,250 CTR 5.32 0.33 3.08 0.62 0.81 2.51 0.18 1.89 0.00 1.74 0.49 1.14 CPC $0.13 $1.46 $0.88 $2.32 $1.40 $0.89 $1.29 $0.73 $0.00 $1.79 $2.50 $0.94 Cost per Results $0.06 $15.69 $0.14 $3.40 $7.64 $5.97 $0.08 $5.00 $0.05 Campaign Name 1. Post: "We're headed out today for..." 2. May 2018 - Updated 3. Gold Collection Nov 2018 4. First Time Buyers 5. Post: Our team MIGHT be slightly..." 6. Gold Collection - Retargeting 7. 2018 Black Friday/Cyber Weekend 8. Last Minute Christmas 20% Off 9. Post: "Still looking for that meaningful..." 10. Add To Cart 20% Off 11. Post: "Today we're doing annual evaluations..." TOTAL Amount Spent $1.33 $48.22 $815.88 $2.32 $35.00 $33.95 $129.94 $71.60 $3.60 $25.00 $10.00 $1,176.84 Purchase ROAS 0.46 2.77 19.45 1.28 1.94 11.05 1.46 Purchases 6 1 10 4 3 5 29 SALES BY SOURCE Direct 15% Search 23% Social 75% Unknown 24% Email 25% SHOPIFY Holiday 2017 SHOPIFY Holiday 2018 Direct 40% Search 11% Social 35% Unknown 263% Email 73% WHAT'S NEXT! WHAT'S NEXT! Sales & Promotions Sales & Promotions Clearance Sale Valentine's Day Give-Back Love: Gift guide featuring ethical brands (partnership with ABLE, Thistle Farms, etc.) For Him/For Her: Nashville gift guides, could pitch to local outlets Spring Sale - 20% off pairings (necklace + cuff, necklace + earrings, etc.) Mother's Day Sale Target Brides-to-be for Bridesmaid gifts Strategies and Plans For New Lines Retargeting & Sales Funneling Retargeting & Sales Funneling Email Automation & Targeting "Welcome" series Use the new video Secret sales for mailing list subscribers Continue fostering interaction with survivors Continued Social Media Re-targeting Online Outreach & Partnerships Online Outreach & Partnerships BRANDED Content Monthly blog post (survivor stories, how it's made, etc.) One boosted social post per week Influencer Blog/Instagram Outreach https://www.thegoodtrade.com/ - Site for ethical fashion, beauty, social impact https://www.livingwithlandyn.com/ - Landyn's 40-ish, very popular, local, fashion blogger, opening retail store in Spring 2019 http://llbalanced.com/ - Laura Lea's local, 30-ish, wears ABLE and often posts about jewelry https://www.cleaneatsbytay.org/ - Taylor's 21, passionate about ethical fashion https://www.instagram.com/wearlove_always/ https://www.instagram.com/consciousstyle/ https://www.instagram.com/michelleforgood/ https://www.instagram.com/consciousnchic/

Branded

Transcript: Quart uses examples of how corporations market to tweens and teens, making the things they wear define who they are. Big businesses target children at younger and younger ages to ensure future buyers. Quart's motive for this book was to show how branding and marketing have affected teen generations throughout the years and how it dominates their lives. She proves how teens are exploited by advertisers. Editorial Marketing through television Logos found everywhere Marketing to teens/tweens Teens/tweens growing up faster Desire of brand name clothing/accessories -LOS ANGELES TIMES BOOK REVIEW Inform us on Marketer's intentions and their ploys to keep us buying their products Brands are seen everywhere Movies: Lego Movie, Non-Stop T.V. shows: Bones, The Walking Dead Video games: Everquest 2 Educational System: sponsored schools $1.25 Thursday, January 22, 2015 In the Know: Branded What's Hot or Not Quart presents us with the problem that teens and tweens are overly exposed to brands She suggests a way out of the "branded world" (ex.: DIY kids) Problem and Solution 1990's companies started hiring marketing teams influence of celebrities, who teens look up to "Cindy Crawford wears Prada so i need Prada" Latest Must Read Book This Week in Fashion What makes them HOT? Summary Branded is cogent wake-up call. DIY in Un-Branding Angelica F., Jazmin O., Cristina L., Beatriz J., Lissette P., Paulina A. Anorexia and Bulimia Branding in Universities Cosmetic Surgeries Marketing in schools Brands Over Time Vol XCIII, No. 311 K! NEWS NOW

branded

Transcript: Sustainability Enhance value by innovation and education Reduce operational cost Effective social contribution for reputation management and relations Improve competitiveness through partnerships Addressing Emissions Energy Efficiency, Climate change, Biodiversity Innovation Fair trade and compliance Customers Providing customers and the NGO's with information they are interested. T-shirt brand " Branded" Internal audit through the supply chain Employes Health& Safety Expectations 1. Absorb -policy & goals, prioritizing Gaining customer satisfaction , loyalty,reputation Society By Milda Kapciute Great brand Image Increases company value Gains competitive advantage Sustainable approach helps to be aware about consumption of water, electricity, recycling, carbon footprint... eliminates possible mistakes through supply chain develop sustainable product and improve customer satisfaction Governments Disadvantages contribution to global issues Environment 5.Act-asses and use Actively engaging with Employees Neighbors, Legislators, Regulators NGO's create successful partnerships Global Society Social & Community Monitoring and Verifying Performance and setting Targets for Continuous Improvement 2. Plan- code of conduct, global compact Develop high quality clothing while taking care of its surroundings in nature and humanity. New business opportunities Maximize corporate value 4.Check- internal and external monitoring, transparency.Measure, evaluate 3.Implement- create tools Communicate with your staff Shareholders Follow company's values Key elements Implementing Sustainable Supply chain for the new companies Economy Principles & Values Local communities Method The risk of public disbelieve Investing time and money in a process The risk between the communication policies and actions Continuous work and effort. Limited suppliers Why? Corporate social Responsibility is about setting Policies, Objectives and Targets Competitive advantage Company values and ethics All staff meetings Newsletters Posters , Banners, Guide Books Suggestion Boxes Emails and Memos Brochures Intranets Educational videos Increased employe loyalty Better Employe moral Higher pride working for the business Better engagement & productivity Higher efficiency More cooperation How can emerging T-shirt brand create sustainable supply chain strategy towards their suppliers , which would lead towards savings in resources, more profit and create CSR profile for the brand? Business Partners Better productivity & cost savings by Milda Kapciute TUB11 Sustainable Purchaising Profits & Advantages Reporting to stakeholders NGO Improving Employee safety through training, educating and Leadership Environment Corporate social responsibility Positive impact Build sustainable company while simultaneously taking care of people,planet never the less the profits.

Branded

Transcript: Fashion Branding Make up Children trying to act like adults girls look like mini versions of their mothers Giving children power if they have connections. Kids hazing each other for not having a certain brand Authenticity issue Becoming kid marketeers Exploting teenage libdio through clothes. Kids now don't need to hang with that group to be identified as it. Skaters get upset. Brands like Quiksilver, which is a surfing brand is now taken over by Skaters and is advertised by stars. use images that stick Market inside video games "Doing by seeing" Use Tom cruise in games and as a spokesperson “In 1994, only 392 [girls] had breast augmentations…in 2001 there were 2,596 augmentations.” page 115 Ample women showing off their assets. Only embarrassing if peers notice changes. Transitions between schools Advertisements showing well-built, muscled men feelings of inadequacy among boys. take on performance-enhancing supplements, harsh training regimens, and spartan, structured meals. Problems: stunted growth, shrunken testicles, damaged livers Pro-anas: starvation for beauty Believe what they are doing is right Have websites that encourage others to be anorexic. Even after Yahoo taking down their websites, pro-anas merely became better in hiding them. Colleges Pay thousands for famous tutors Spend tons of money in the name of being able to go to a prestigious college. Obsses over SAT scores. The parents stress factor kissing up. Connections are everything The degration of asking for favors. Not really paying for the education College counslers for kids. Adults are starting to see kids younger and younger obssesing over college matters "admission to top colleges is like the American version of getting into the aristocracy. The Unbranding Proccess How to break away from being branded? D.I.Y and Anti-Edison Do not succumb to peer pressure, form your own unique opinions. D.I.Y Homeschooling : avoid teen pressure and learn what you want to Schools without walls Punk scene kids : their own bands in basements No bacing of recognizable record labels Take over Kinko copy store for illegal concert Anti-Edison kids fighting the privatization of their school they realize Edison is tryin to brainwash them want commercial free schools. M&M in textboos, posters of Coca Cola, representatives coming for speeches Photo credits: 'horizon' by pierreyves @ flickr http://www.google.com/imgres?q=delias&um=1&hl=en&rlz=1B3DVFA_enUS245US250&biw=1024&bih=559&tbm=isch&tbnid=OroBJgL3WBNgeM:&imgrefurl=http://mamafindsadeal.explorenova.us/2011/06/09/delias-15-off-free-shipping-and-other-special-deals/&docid=UPlStTqM0fToNM&imgurl=http://mamafindsadeal.explorenova.us/files/2011/06/deliasBig.gif&w=250&h=150&ei=RyfDTru4NsKWiQKs89zPCw&zoom=1&iact=hc&vpx=294&vpy=325&dur=1290&hovh=120&hovw=200&tx=104&ty=94&sig=115068286459866645236&page=1&tbnh=115&tbnw=192&start=0&ndsp=9&ved=1t:429,r:5,s:0 http://www.cartoonstock.com/newscartoons/cartoonists/dpa/lowres/dpan1925l.jpg http://www.google.com/imgres?q=tiffany+id+bracelet&um=1&hl=en&rlz=1B3DVFA_enUS245US250&biw=1024&bih=559&tbm=isch&tbnid=MSMljhCuv1-6XM:&imgrefurl=http://www.discountjewelrys.com/tiffany-1837-titanium-i-d-bracelet-39377-p-1854.html&docid=ySm9Wnl-IpAunM&imgurl=http://www.discountjewelrys.com/images/2011/05/19/08221582335600-2606109.jpg&w=400&h=369&ei=GSfDToTeJqOMigKDgK3HCw&zoom=1&iact=hc&vpx=749&vpy=125&dur=599&hovh=216&hovw=234&tx=135&ty=111&sig=115068286459866645236&page=1&tbnh=107&tbnw=119&start=0&ndsp=20&ved=1t:429,r:5,s:0 Unbranding A journalist who is appalled by the minipulation of teenagers now a days and uses a factual approach to address the issue. ... small Her audience is parents, media and marketors Wowing template. Click through in 20 steps. Argument http://www.google.com/imgres?q=prada&um=1&hl=en&rlz=1B3DVFA_enUS245US250&biw=1024&bih=559&tbm=isch&tbnid=IS4ZDExz3myrPM:&imgrefurl=http://frillr.com/%3Fq%3Dnode/11498&docid=JJK2CjFM1nZ0oM&imgurl=http://frillr.com/files/images/Prada%252520Spring-Summer%2525202009%252520Womens%252520Ad%252520Campaign5.preview.jpg&w=640&h=437&ei=LCjDTs_xBqqhiALy7KXSCw&zoom=1&iact=rc&dur=244&sig=115068286459866645236&page=4&tbnh=152&tbnw=203&start=27&ndsp=8&ved=1t:429,r:5,s:27&tx=88&ty=93 http://www.google.com/imgres?q=abercrombie+and+fitch+male+models&um=1&hl=en&sa=X&rlz=1B3DVFA_enUS245US250&biw=1024&bih=559&tbm=isch&tbnid=HWTUrjCkt2pPBM:&imgrefurl=http://blogs.stlawu.edu/chewculturalstudies/category/semiotics-and-political-economy-team-analysis/&docid=wTV93-FIkDzMnM&imgurl=http://blogs.stlawu.edu/chewculturalstudies/files/2011/03/10641306-abercrombie-and-fitch.jpg&w=679&h=511&ei=qyfDTomtA-KciALMwLCDDA&zoom=1&iact=hc&vpx=408&vpy=231&dur=138&hovh=195&hovw=259&tx=164&ty=150&sig=115068286459866645236&page=3&tbnh=155&tbnw=205&start=32&ndsp=10&ved=1t:429,r:2,s:32 Teenagers now a days are branded by self image that is enfoced by the media and corperations. Persona Branded So... Body Branding To strive to become your own person and not just a corperate puppet

PowerPoint Game Templates

Transcript: Example of a Jeopardy Template By: Laken Feeser and Rachel Chapman When creating without a template... http://www.edtechnetwork.com/powerpoint.html https://www.thebalance.com/free-family-feud-powerpoint-templates-1358184 Example of a Deal or No Deal Template PowerPoint Game Templates There are free templates for games such as jeopardy, wheel of fortune, and cash cab that can be downloaded online. However, some templates may cost more money depending on the complexity of the game. Classroom Games that Make Test Review and Memorization Fun! (n.d.). Retrieved February 17, 2017, from http://people.uncw.edu/ertzbergerj/msgames.htm Fisher, S. (n.d.). Customize a PowerPoint Game for Your Class with These Free Templates. Retrieved February 17, 2017, from https://www.thebalance.com/free-powerpoint-games-for-teachers-1358169 1. Users will begin with a lot of slides all with the same basic graphic design. 2. The, decide and create a series of questions that are to be asked during the game. 3. By hyper linking certain answers to different slides, the game jumps from slide to slide while playing the game. 4. This kind of setup is normally seen as a simple quiz show game. Example of a Wheel of Fortune Template https://www.teacherspayteachers.com/Product/Wheel-of-Riches-PowerPoint-Template-Plays-Just-Like-Wheel-of-Fortune-383606 Games can be made in order to make a fun and easy way to learn. Popular game templates include: Family Feud Millionaire Jeopardy and other quiz shows. http://www.free-power-point-templates.com/deal-powerpoint-template/ Quick video on template "Millionaire" PowerPoint Games Some games are easier to make compared to others If users are unsure whether or not downloading certain templates is safe, you can actually make your own game by just simply using PowerPoint. add logo here References Example of a Family Feud Template PowerPoint Games are a great way to introduce new concepts and ideas You can create a fun, competitive atmosphere with the use of different templates You can change and rearrange information to correlate with the topic or idea being discussed. Great with students, workers, family, etc. For example: With games like Jeopardy and Family Feud, players can pick practically any answers. The person who is running the game will have to have all of the answers in order to determine if players are correct or not. However, with a game like Who Wants to be a Millionaire, the players only have a choice between answers, A, B, C, or D. Therefore, when the player decides their answer, the person running the game clicks it, and the game will tell them whether they are right or wrong.

Branded!

Transcript: Music is the future so it needs to progress always and its up to the listener to make sure that it constantly evolves. Will they accept me: will they accept what I'm putting forth I'm persuading them to leave what they currently enjoy behind and move forward, will that sit well with them Go With Their Opinions: everybody is gonna like their certain types of music and where the music is at the time period i should go with it but show them why it can be better and why they are gonna love the change Branded! The Plan Before The Plan Audience: My audience will be from the age of 17 to the age of 27 and also be A&R REPS How to actually present it: how should i go about getting them to listen,which tone of voice should i use did i chose the right visual aids and tools for this. The hardest thing for me will be getting my audience to actually respond and show enthusiasm. Don't Sweat It : go with the flow let my energy build up the audience then feed off of theirs even if i do have hiccups i can always recover by making my audience enjoy what i have to say and actually make them come around. The Metal Body The true meaning Even though the production is hard the delivery could make or break me i must be prepared for any outcome even those i don't forsee What they want to hear Music,Music,Music New sounds, New voices, and Better quality Who's it for? BEAT THE STRUGGLES Opinions: getting past peoples' opinion on certain types of music and the state of music now could present a challenge in making them change their mind and progress forward. The Struggles visuals: People love being able to see examples so they can better understand, so the use of power points and prezi and videos keep them engaged and less likely to not care. The production will be hard just because it could cause my delivery to suck it could make everybody just not care. Discussion Boards: get their input and I cant lose they'll tell me what i want to know i just have to get them to talk How to accomplish this EASE INTO IT : In order to change their mind i need to ease them into it slowly make them realize why its for the best and then let them come around.

Installing Company Corporate Templates

Transcript: Address Bar Looks like : Step 3 Step 2 Copy company.dotm file Copy all the "3" packages into the above created folder. (Company Corporate Templates ) C:\Program Files\Microsoft Office\Templates\1033 Go To : Local Disk C: >> Program Files >> Microsoft Office >> Office12 >> STARTUP Create folder with " Company Corporate Templates " Step 5 Installing Company Corporate Templates on double clicking it in the above location Address Bar Looks like : Click on Install " LXA 119 604_R4A " A file opens as shown. Install the CompanyCapitalTT.ttf file ( available in LXA 119 603_R3A package) by double clicking on the above file C:\Program Files\Microsoft Office\Office12\STARTUP Apart form company.dotm file Step 4 in Installation of Corporate Templates is done. Steps to Install Go To : Local Disk C: >> Program Files >> Microsoft Office >> Templates >> 1033 Step 1 NOTE :

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