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Business Background

Transcript: Commercials Billboards Social Media PRICE Promotion CSR 126 million Campaigns Began in 1866 in Atlanta Pharmacist Dr. John S. Pemberton (1831-1888) 1894 First bottled Coke 1916 created the distinctive Coca-Cola bottle Promotion was made through coupons 1970 Coca-Cola = Fun, friends and good times. Positioning statement Major increase in the last 18 years 3-4 million between 2013-2017 3.96 billions in total Opportunities Happiness Family Life Enjoy "Live on the Coke side of life" History Price Packaging Promotion 5 cents a glass $1.49-$2.27 Company History Social Media Blogs Advertising Expenditures Line Extension Brand Extension Multibranding New Brands Healthy Living Disaster Relief Women's empowerment Branding Choices For Everyone Satisfy every need "Think global, act Local" Mission Statement Weakness Target Audience Consumer preference Water scarcity Competition Healthy perspective Plastic saturation Price Strengths Social Media Differentiation Strategy To refresh the world in mind, body and spirit To inspire moments of optimism and happiness through our brands and actions To create value and make a difference. Coca-colacompany.com Movements Social responsibilities Company Culture Insider Look Dominance in the beverage industry Variety of products. Large advertising budget Strong customer relationship Distribution network Good marketing strategies Business Background Influence Consumer Behavior Advertising Be Unique Separate from market Create value Brand Loyalty Bottle shape Taste & Quality Availability Diversity Heat relief/solution Refresher Family memory Social Responsibility Strengths Weakness Opportunities Threats Branding Direct competitor, Pepsi. As a company they only make drinks Not a healthy option Depend strictly on water Plastic usage Negative publicity Threats Blogs Creating new healthy products Going to the food industry Supply/ transportation cost Market more the less popular products Different packaging International expansion Brand Perception Swot Analysis Packing

Business Background

Transcript: 04/04/16 Facebook - 0 likes Twitter - 0 followers Soundcloud - 2 followers Analytics & SEO Analytics - iTunes, Spotify etc. Soundcloud Premium offers data on plays, source of plays along with geographical and OS statistics. Analytics - Facebook Facebook Twitter Instagram Soundcloud Bandcamp Soundcloud YouTube Bandcamp iTunes/Spotify etc. via Believe Digital Bandcamp Pro offers stats based on plays, sales/downloads, buzz and an interactive map of geographical data. Engagement Via the digital distributor, Believe Digital UK, I have access to daily reports on sales, plays and geographical data through the Believe Backstage web app. Website - Squarespace Use Mixmag Premiere on 04/04/15 Mixmag Stats: Soundcloud - 1.29 million followers Twitter - 295,000 followers Facebook - 641,700 likes Analytics - Soundcloud Social Media Media Platforms Application Data Collection 10/04/16 Facebook - 352 likes Twitter - 110 followers Soundcloud - 52 followers Glacial Sound 2013 - 2015 Glacial Industries 2016 Glacial Industries Stats Collection Conclusions Business Background The use of platforms controlled by Glacial Sound to drive traffic to Glacial Industries platforms. Facebook - 2,861 Twitter - 2,311 Instagram - 458 Soundcloud - 4,566 followers Overview Use of previously controlled platforms Press/Collaborations v1984 - Becoming (N)one EP available on vinyl & digital in all online outlets from May 13th. iTunes & Bandcamp preorder now available. Thank you for your time and attention. Analytics - Bandcamp

Business presentation (Blue Chic)

Transcript: Company Overview Management Team Assistant Store Manager Cashier Store Manager Supporting the Store Manager, the Assistant Store Manager aids in daily operations and teamwork motivation. They earn between $40,000–$50,000 annually, plus performance incentives. The Store Manager oversees overall operations, ensuring efficiency and brand consistency while leading the team with confidence. Compensation ranges from $55,000–$70,000 annually, along with performance-based bonuses. The Cashier is the final point of contact ensuring fast and accurate transactions while reflecting the brand’s professionalism. Compensation varies from $14–$17 per hour, including a store discount. Target Market Business Name: Blue Chic Mission Statement Blue Chic targets fashion-forward individuals aged 18-40 who value quality and style. Our demographic includes both genders, embracing inclusivity and diversity in fashion. Our mission is to empower individuals through fashion by offering high-quality, stylish clothing that makes them feel confident and unique. Blue Chic stands out as a modern clothing retailer that values creativity and quality. The name signifies elegance and trendiness, appealing to a diverse clientele. Inventory Control Specialist Visual Merchandiser Sales Associate Tasked with ensuring accurate stock levels, the Inventory Control Specialist earns $16–$20 per hour with bonus potential, supporting sales through effective inventory management. Sales Associates provide exceptional customer service and styling expertise while maintaining store functionality. They receive $14–$18 per hour plus commissions and sales bonuses, enhancing motivation. The Visual Merchandiser creates cohesive in-store experiences through compelling displays and layouts, earning $18–$22 per hour or $40,000–$48,000 annually. Product Offerings Competitive Advantage We provide a well-curated collection of men's and women's clothing, ranging from casual wear to formal attire, ensuring that every customer finds their ideal style. Blue Chic differentiates itself through exceptional customer service, a strong social media presence, and exclusive designs that resonate with our fashion-savvy customers. Loss Prevention Officer The Loss Prevention Officer safeguards store assets through surveillance and security protocols, with compensation from $17–$22 per hour plus bonuses for reducing shrinkage. Roles and Responsibilities Financial Overview Store Manager Responsibilities Assistant Store Manager Responsibilities Cashier Responsibilities The Store Manager oversees all store operations, implements sales strategies, and manages team performance. They ensure brand consistency and a quality customer experience while driving sales and managing KPI results. Acting as the final contact point for customers, cashiers ensure accurate and prompt transactions while maintaining a friendly demeanor. They reflect the brand's professionalism and help enhance customer loyalty. Supporting the Store Manager, the Assistant Store Manager aids in daily operations, team motivation, and customer engagement. They assist with inventory management and ensure a smooth shopping experience for customers. Revenue Projections Compensation Structure Bonuses and Incentives Performance-based bonuses are part of Blue Chic's compensation strategy. Store Managers can earn bonuses tied to store performance, while Sales Associates benefit from commission-based structures, enhancing motivation and encouraging high sales proficiency. Blue Chic offers a competitive compensation structure for its employees, including a Store Manager salary range of $55,000–$70,000, an Assistant Store Manager salary of $40,000–$50,000, and pay rates for entry-level positions like Cashiers and Sales Associates ranging from $14–$18 per hour. This equitable pay enhances employee satisfaction and retention. Based on current market trends and historical sales data, Blue Chic anticipates steady revenue growth, aiming for a 15% increase annually in the first three years. These projections are aligned with continuous investment in marketing and product expansion. Inventory Control Specialist Responsibilities Visual Merchandiser Responsibilities Sales Associate Responsibilities Inventory Control Specialists manage stock levels and oversee the organization of merchandise. Their focus on efficient replenishment and loss prevention directly supports sales operations and profitability. The Visual Merchandiser creates compelling in-store displays and layouts to enhance the shopping experience. Their understanding of color theory and market trends ensures the retail space captivates customers. Sales Associates are on the front lines, providing exceptional customer service, offering styling advice, and maintaining store presentation. Their knowledge of fashion trends helps drive customer satisfaction and sales. Financial Risks and Mitigations Return on Investment for Investors Key financial risks include market volatility and supply

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