Bloomberg
Transcript: [LOW] Immediate coverage of news: 2,300 professionals and experts in 72 countries collect, compile, formulate and analyze market facts and form the Bloomberg information network, Journalists get the news at the first time Five Forces Analysis Political Core competence Richest group High income Business tradition More educated Mobile app: free app to raise awareness and expand influence Premium app: encourage more people to use the Bloomberg Professional since the financial data would be easier to access Motto: to inform the readers of every market and financial fluctuation at any cost; services are never hindered even facing natural disaster and political instability Industry-leading customer service teams, available 24/7 in 160 countries to provide immediate responses and professional solution Value Chain: Analyze how to add value to raw material Media [Relatively High] Conclusion ` Economical Bloomberg Professional Both are the market share leaders in the global market data/ analysis space Promotion --> B2B, reputation Operation Inbound logistic Bloomberg tracks over 28,000 public companies-quarterlies, annuals, and semi-annuals. Operation capability of being able to show the connection 15 analyst from the Intel sales side, they can see the relationship and connection between information. Outbound logistic Show the relationship and connections to all the subscribers, which will drive the subscriber’s thinking and help it make decision. Selling information B2B (Business to Business) Bloomberg terminal involves much more staff contributes up to 85% profit for the company. A terminal - $20,000 a year 315,000 subscriptions around the world $7.9 billion in revenue last year Bloomberg media owns more global influence Privately held Financial software, data, and media company Headquarter: Manhattan, New York City Sales offices in 10 major cities across North America, Europe and the Pacific Rim 1981-Now Founder: Michael Bloomberg One company should maintain and keep its core comprtence. Technological Value Chain Analysis Maintain the status Social media ---Stock twits King of business and financial news for two decades Approach 100 million homes Social Service Outbound logistic Bloomberg Media Interconnected departments all over the world FX Trader (improving) Internal communication system Collecting information USP Huge capital operation Advanced technology supports Strong networks Bargaining power of Suppliers If someone can harness the power of the professional financial community that is not currently locked into a Bloomberg Terminal, that would post the biggest threat to Bloomberg Freer media environment Bloomberg as NY Mayor China market barrier John Hopkins University Harvard University (Master of Business Administration, 1966) Salomon Brothers, Wall Street, 1966-1973 $10 million severance – Innovative Market Systems, 1981 Bloomberg L.P., 1987 Slow loading speed No legitimate analysis Only news and quotes work smoothly Speed of the news publication Instant Bloomberg: chat application that comes with a Bloomberg terminal Bloomberg Media, act local Provide various editions according to region Provide special edition periodically Build up more Bloomberg local channels Operation Analyst team and information database, charts and financial software 4 Ps Shifting its coverage to more business news instead of just high finance Operation Simple and straight report system and strict censorship Weakness Inbound Logistic Bloomberg News No additional cost, around-the-clock coverage of the world's governments, corporations, industries and all financial markets Bloomberg Professional (via Terminal) Core business, the world's fastest growing real-time financial information network, which links together leading financial professionals Communication system and the dominance in message realm. Inbound Logistic Competitive rivalry within an industry How does Kerry use Bloomberg terminal Think Global,Act Local market shares: 30.82% 29.48% Strength: quickly and accurately delivering data, news and analytics through innovative technology Over 15,000 employees in 192 locations Structure: Bloomberg Terminal & Bloomberg Media Terminal [Relatively Low] Asian market gap Economic globalization Financial crisis Product --> accurate and instant infomation Price strategy --> competition based Place --> exclusive distribution, mobile app Bloomberg Magazine Bloomberg Forum Bloomberg TV Bloomberg Press Bloomberg Websites single terminal/ $24,000 a year/two-year contract two or more terminals/$20,000 a year/two-year contract Bloomberg & Bloomberg L.P. Professional service, the terminal Requirements Threats of new entrants Inbound Logistic Combining media resources to build an ‘Asian Bloomberg’ Medical, Dental and Vision Coverage Life and Long-Term Disability Coverage Retirement Savings Plans Employee Assistance Plans Free organic snacks, fresh fruit, coffee, tea and beverages (available 24/7) Travel Insurance and Medical Benefits Abroad One
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