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Best Presentation Template For Event Sponsorship

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Seminar abhijith

Transcript: Compete to design electronic circuits and put them to test. BOOL TO WAVE WHY SOMEONE SHOULD FUND US YES WE HAVE A SHARED PASSION ROUND 1 - THE PRELIMS ROUND 2 - DECODING THE TRUTH ROUND 3 -WAVEFORM GENERATION The common thing between us is that we both require technically skilled students. i. Logo and watermark of the sponsor will be printed in the prelims question paper. ii. The room for prelims can be filled with any number of advertisements of the sponsor. iii. Sponsor’s name will be emphasised while giving the guidelines at any part of the event. iv.Time of correcting the prelims paper (roughly 15 minutes) can be solely used by your speakers for conducting your awareness/campaigning class (note that you will get a group which is skilful and from different colleges) i.Goodies like Notepad, pens or files containing your ads (or the amount for producing the same), if provided by you, will be distributed to the participants. ii. About 6 teams (6*3 participants) will be filtered for ROUND II. iii. Question paper will contain your logo. iv. The electronic components will be packed in packets containing your ads. v. Data sheets (clues) provided to the participants will contain your ads. i. 3-4 Teams will be filtered for the last round. Room for last round shall be filled with your ads. ii. The winners may be awarded with discounts for your courses if you are interested. The same shall be emphasised while prior publicization of our event.

Event Sponsorship

Transcript: KISS Principle Be able to answer First Olympics that has made $ Categorized sponsors Target Marketing Why should I sponsor this event? (Benefit) Who is the target audience? What's the cost and the ROI? Why will people come? 1. What are your goals for this event? 2. How would you begin to identify potential sponsors? What sponsors you should be leery of approaching? 3. Identify the parties of the event triangle and the investments of each 4. Categorize the levels of sponsorship that should be utilized? 5. What benefits will you provide to sponsors? 6. How will you present ROI and ROO to the potential customer? Marketing Plan Find a need Event provides publicity Participants seek entertainment, exposed to activities Sponsors opportunity to leverage fans through borrowed equity Chapter 7 Event Marketing Branding the Event Marketing Chapter 6 1. What kind of data will you need to make your marketing decisions? 2. Who will you target to sell tickets to this event? 3. What will be unique about the product that will attract spectators? 4. What would be your pricing strategies? 5. What would be your distribution issues? 6. Outline the promotional strategies to attract spectators. Chapter 7 1. What kind of data will you need to make your marketing decisions? 2. Who will you target to register teams for this event? 3. What will be attractive about the product that will attract participants? 4. What would be your pricing strategies? 5. What would be your distribution issues? 6. Outline your promotional strategies to attract participants. Sponsorship is a legal drug, sports can't seem to get enough. What is missing from this flyer? Served as the organizer of the 1984 Olympics Event Promotion What's in it for me? Event Overview Homework Questions Time to outsource so it looks good! Electronic Marketing Wealthy white males + golf Demographics Lifestyle Benefits Usage Implementation Keep It Simple Stupid Activation of a sponsorship through marketing Association of a sponsor to an event Facebook Twitter YouTube Event Sponsorship Peter Ueberroth

Event Sponsorship

Transcript: External Influences Sponsorship is the provision of assistance either financial or in kind to an activity by a commercial organization for the purpose of achieving commercial objectives. It is a tool to acquire intangible and tangible benefits by purchasing the space and length of time to apply a name to a facility. Ambush Marketing Sponsorship Internal & External Newsletters The strategy is delivered by “brand managers”. They work on behalf of the client, in essence becoming the gatekeepers for managing the product or service. In order to be successful, sponsorship proposals need to have natural synergy with their intended audience. Ambush Marketing Example 1) Major Sponsor-65 being granted authority to use the olympic symbols 2) Official Sponsor-34 companies acquiring contracts with the IOC as official sponsors 3) Official Supplier-64 companies acquiring the rights to supply Brand Agencies The global market for sponsorship naming rights on venue is estimated to be approaching $4 billion worldwide with 75% of the market in the USA. The growth of new media has fragmented the consumer market. Targeting a consumer or potential audience now needs to be a sophisticated scientific approach. Research Event Sponsorship Departments effected by these situations are: Marketing & Advertising The marketplace for sponsorship gets influenced by the global economy. From economic fluctuations coming from various parts of the globe, there can be both short-term and long-term impacts on available financial revenue from corporate organizations. It is generally agreed the USA is coming to maturity with regard to naming rights. Industry Related Trade Magazines Adidas was not listed in any format or arrangement within any of the sponsorship categories for the 2002 Manchester Commonwealth Games. Depending on where the games are played, some countries decided to reduce the number of sponsors to increase the value of rights. It is clear the major sporting events around the globe rely heavily on corporate sponsorships. Securing support, partnership, and strategic alliance 9/11 attacks had a major negative economic and ripple effect across the globe. The robustness of global market and US stock exchange at the time meant that the world did not experience a recession. There was a downturn in stocks for some businesses and in particular the airline industry. Sponsorship Deals What is Sponsorship? The International Olympic Committee (IOC) set out a marketing plan and divided it into three categories: New Media Major Sponsorship Deals Kelsey Orthaus & Makoto Kumagai Brand Agencies, along with the client, are looking for maximum exposure and return on investment. Therefore, sponsorship proposals must demonstrate a strategy that communicates across all communication channels, enabling the sponsor to maximize investment. Local or regional newspapers: Event has public image, civic pride or has newsworthy appeal and could contain useful information. Ambush marketing is a way of taking over the advertising or marketing of another product or service without the authorization or permission of the negotiated client. There are also ethical and political issues that should be taken into consideration when researching potential companies. The combined strategic vision is the level of knowledge and work required in developing a business partnership. Brand managers are looking to Europe for future sponsorship development. Germany has the biggest sponsorship market. Event providers should be aware of the sea change for sponsorship shifting its focus to Europe and the global market. Naming Rights Research is important to obtain historical data of events sponsored by the company you are looking at. Articles on the company’s website Sponsorship manager: A position by an individual who looks at supporting events as a part of a company’s strategic vision. Not all sponsorship deals look to increase market share or competitive edge for the company product or service directly. Some organizations may find it necessary to maintain their public image by associating their product/service with a particular event. When a sponsorship is applied, an organization may be faced with unacceptable or negative publicity and therefore needs to adopt a strategy to maintain an acceptable level of public image. Company Accounts These are just some of the areas where information can be obtained and may help build the picture of the types of events and financial assistance given as part of the sponsorship deal. Overtime sponsorship has developed and become an enormously complicated mechanism driving a product/service to potential consumers on a global scale. New media: refers to on-demand access to content anytime, anywhere, on any digital device, as well as interactive user feedback, and creative participation. Another aspect of new media is the real-time generation of new and unregulated content. Example Brand Agencies cont. It is essential for event providers to recognize the

Event template

Transcript: Info Pumpkin Carving ENTRANCE Food Trucks DJ/ Music Spooktacular Bash Virtual Reality Parking Bouncy House Partner tabling SUBTITLE Photo op Signs Haunted House Parking Food Trucks Virtual Reality Haunted House Partner Tabling / Tents Potential Partners: - City of Austin Departments - Non-profits - Advocacy groups Permanent Exhibit

Sponsorship Proposal for Trikona Event

Transcript: Purpose of Sponsorship The purpose of sponsorship is to create mutually beneficial partnerships between organizations and events. It provides brands with the opportunity to engage with targeted audiences while supporting initiatives that align with their values. Investment Returns Sponsorship Benefits Introduction to Sponsorship Sponsorship plays an important role in enhancing brand visibility and fostering meaningful partnerships. This chapter outlines the purpose, benefits, and overall framework of our sponsorship proposal. Investing in sponsorship for Trikona can yield substantial returns through direct engagement with future business leaders. The exposure at such a large-scale event can lead to increased brand loyalty and customer acquisition amongst young, enthusiastic consumers. Given the high volume of campus residents and participating students, sponsors can foresee a favorable return on investment through heightened brand awareness and positive association. Sponsorship offers numerous benefits such as increased brand recognition, enhanced community goodwill, and access to target demographics. Companies also gain leadership visibility by associating with prestigious events like Trikona. Benefits of Sponsoring Overview of Proposal Sponsoring Trikona offers brands the chance to align themselves with a prestigious academic institution and an innovative event. Sponsors will benefit from brand exposure in event marketing materials, social media promotions, and throughout the event itself. Additionally, sponsors will have the opportunity to interact directly with students, enhancing their brand presence and connection within this target market. This proposal seeks to outline the various opportunities available for sponsors at the Trikona event. It includes an in-depth analysis of our audience, the benefits sponsors can derive, and the expected return on investment. Audience Reach Sponsorship Opportunities Sponsoring Trikona provides access to a large and diverse audience, making it a unique opportunity for brand visibility and engagement. With around 8,000 students and 3,500 resident students on campus, sponsors can guarantee significant exposure to potential customers and followers. Trikona attracts a diverse audience registered at ICFAI Business School, encompassing students from various disciplines. With approximately 8,000 active students on campus, the event opens the door to reach a large segment of this demographic. Furthermore, with 3,500 resident students, sponsors can engage directly with a focused audience in a dynamic environment. Event Overview Objectives of Trikona Sponsorship Proposal for Trikona Event Trikona is the premier event hosted by the IBS Analytics Club, attracting students and industry professionals. It features workshops, keynote speeches, and competitions that highlight innovation and analytics in various fields. The main objectives of Trikona include enhancing students' practical knowledge through interactive sessions. The event aims to bridge the gap between academia and industry by providing a platform for real-world problem solving. Previous Successes Partnering with ICFAI Business School for Mutual Growth Introduction to Trikona Trikona has successfully hosted several events in the past with participation from renowned speakers and experts in analytics. Each iteration has seen increasing engagement from students, with feedback highlighting the value of the networking opportunities provided. Academic Excellence Student Demographics Trikona is our flagship two-day event designed to showcase talent, foster learning, and provide networking opportunities among industry leaders and students. The event encompasses various activities aimed at engaging participants and potential sponsors alike. ICFAI Business School is known for its rigorous academic programs, ensuring graduates meet the demands of the competitive job market. The faculty comprises experienced professionals with rich industry exposure, enhancing the learning experience for students. Recognition by various academic bodies and consistent high placement records reflect the institution's commitment to excellence. ICFAI Business School boasts a vibrant community of around 8000 students enrolled in various programs, including MBA and management courses. Approximately 3500 students reside on campus, fostering a collaborative and engaging educational environment. This diverse demographic enhances peer learning and networking opportunities, essential for personal and professional growth. College Background ICFAI Business School was established under the ICFAI Foundation for Higher Education, recognized by the UGC. The institution aims to provide quality education and industry-relevant skills to its diverse student body, bridging the gap between theory and practical application. Its rigorous curriculum is designed to develop future leaders in various industries. ICFAI Business School ICFAI Business School stands as a premier

Event Promotion & Sponsorship

Transcript: December 9, 2018 Doggie Fashion Runway Show Animal Welfare League of Arlington Fashion Show Introduction Introduction - Middle Aged Families -Those Looking To Adopt -Community & Friends Attendees 1 What To Expect The Event 2 - DJ - Photographer - Halloween themed activities and refreshments Indirect & Direct Competition 3 -Pet Aucion (Indirect) -Saturday's Market (Indirect) - Pet Shows (Direct) Promotion Promotions Social Media Not Social Media - Contest -Giveaways -Emotional Approach -Instagram -Snap chat -Facebook 1 Not social media Contest Giveaway Emotional Approach - People love free things. - Successful at cultivating interest - Will hit home (touch hearts) - Expose dogs life in shelters - Advance your image - Win prizes - Focus on your item Social Media 2 Instagram Snap chat Facebook - Engagement rate is higher than any other social media platform - Special Features -Businesses are using it to communicate with customers - Generates buzz, - Low cost - Create event page - Collect attendee count Sponsors Sponsors - 2514 Willow Park Rd, Bethlehem, PA 18020 Sponsor 1- Pettin' On the Ritz Sponsor 1 1 - 2410 Catasauqua Rd, Bethlehem, PA 18018 Sponsor 2- Primo Hoagies 2 Sponsor 2 - 2410 Brodhead Rd, Bethlehem, PA 18040 Sponsor 3- Valley Pet Supply 3 Sponsor 3 - 2920 Easton Ave, Bethlehem, PA 18017 . Sponsor 4- Petco Veterinary Services Sponsor 4 4 Sponsorship Proposal Benefits Sponsor 4 4 Public Relations Strategy Social Media Campaign: 1. Facebook 2. Instagram Public Release : 1. Penn live

Event Sponsorship

Transcript: Tremendous sponsorship transactions have been distributed to the field of college football, which is evidenced by the typical value of $20 million per year for title sponsorship of each playoff game (Sport Business Journal, 2015) 12 million people watch it live 3.5 billion television views Relationship between team and sponsor and consumer is important. Sponsors dont pay athletes but they do pay for the athlete's airfare, coaches, and physical therapy. They are invaluable members of the team and they keep the show on the road. This support shows through and warms the hearts of a certain audience. Overall fit between sponsors and sport events are split into two categories: 1. Direct fit indicates that the sponsors’ products could be directly used in the events; 2. Indirect fit occurs when some aspects of a sponsor’s image match up with the event. Otker and Hayes's (1988) study of the sponsorship of the 1986 World Soccer Cup by Phillips showed that when the match between the images of the company and the event is congruent, the impact of the sponsorship extends to three significant market segments: 1. The people who are physically and emotionally involved in the event 2. The media covering the event 3. The customers of the sponsor and/or the consumers of its products Consumer-based brand equity has been studied in a broad array of professional fields with consistent findings of its positive influence on : - Promoting consumer preferences and purchase intentions (Cobb-Walgren, Ruble, & Donthu, 1995), - Elevating consumer-perceived quality toward products (Dodds, Monroe, & Grewal, 1991) - Improving consumer evaluation of brand extensions (D.A. Aaker & Keller, 1990) - Enhancing resilience in product-harm crises (Dawar & Pillutla, 2000). Trends in Sports Sponsorship Risk Management SMRT 642 Event Sponsorship - Large numbers of sport events, from local and small-scale events to international and mega events, provide great communication platforms for sponsors to build, strengthen, and maintain their Consumer Based Brand Equity. - Ex: College football is one of the most influential sport platforms that gets tremendous attention from both consumers and sponsors, millions of people see it through tv or even their phones but no one usually misses a game especially if you attend that university - Social account takeovers and shout outs - Initiating takeovers of company's social accounts by the influencers they partner with. The influencer gains access to the sponsor’s social account and encourages their followers to check out the brand through a series of shout-outs so they can witness what gets shared during the takeover. - Getting the audience right- For corporate sponsorships to be effective, the audience needs to match on both sides of the arrangement. Sponsoring events can shape the buying attitudes of your audience and generate positive word-of-mouth recommendations. References - Social influencers to play a bigger role- Athletes remain a key vehicle for companies to enhance the reach, popularity and influence of their brand. “You need savviness in the social media space. You need to create content that is attractive to both the end consumer and the influencers who are the gatekeepers of mass organic reach”. - Shirt sponsorship to explode in the US- English football teams have been sporting sponsorship logos for over 30 years, America's big leagues – the NBA, NFL, NHL and MLB - have largely ignored this huge source of potential revenue, until now. - Live experiences to become richer- With around 70% of spectators in stadiums using a mobile, every brand, advertiser and sports marketer is now looking for ways to use the huge potential that mobile technology offers to improve the fan experience. Sponsoring According to Otkcr (1988), commercial sponsoring buys time to capitalize the association through an event with the specific goal of raising awareness. Sponsorship involves an exchange of resources. Through the images, customers’ needs to see the similarities between the attributes of the company or its products and the attributes of the event or group. Image Sponsoring Whenever a company sponsors an event, making sure they have a set risk management plan is necessary to be prepared for the worst and being able to identify the way the risk can be minimized. Schema Theory Jerred Junqi, W., Zhang, J. J., Byon, K. K., Baker, T. A., & Zhenqiu (Laura), L. (2016). Promoting Brand-Event Personality Fit as a Communication Strategy to Build Sponsors' Brand Equity. International Journal Of Sport Communication, 9(3), 294-320. Ferrand, A., & Pagès, M. (1996). Image Sponsoring: A Methodology to Match Event and Sponsor. Journal Of Sport Management, 10(3), 278-291. G. (2017, January 10). Five sports sponsorship trends for 2017. Retrieved March 01, 2018, from https://www.globalsportsjobs.com/article/five-trends-for-2017-in-sports-sponsorship/ End Goal Event Personality to build sponsors Brand Equity - Objects and the relationships

Event Sponsorship for Summer Colours

Transcript: Conclusion Thank you for considering sponsorship for our "Find Your Match" event. Join us in making this summer unforgettable for singles everywhere! Why Sponsor Us? Partnership Details Partnering with the 'Find Your Match' Netflix Party offers unparalleled exposure for your brand, with expected engagement reaching over one million across Instagram, TikTok, and Snapchat. The event will harness the social media influence of our main host, who boasts over 100,000 Instagram followers, alongside the collective reach of the *Perfect Match* cast members. Your brand will be prominently featured in promotional content, live event coverage, and interactive posts, ensuring high visibility and engagement with a dedicated and enthusiastic audience. This is a unique opportunity to connect with singles from all over Ontario and beyond, amplifying your brand's presence and impact across multiple social media platforms. Target Audience Collaboration Opportunities Partner with us to create unique experiences, amplify your brand message, and connect with our engaged audience. Our event attracts a dynamic mix of individuals passionate about art, music, and social experiences. Event Details **Event Details: 'Find Your Match' Netflix Party** Date: July 13, 2024 Location: Soluna, 314 Queen St W Toronto Run Time: 2:00 PM - 7:00 PM Target Audience: Singles from all over Ontario Venue Capacity: 400 People Host: Nigel Jones Sponsor Benefits: Brand Visibility: High exposure to a targeted, engaged audience Product Placement: Showcase your products or services during the event Media Coverage: Featured in event promotions and media releases Direct Engagement: Interact with attendees and build brand loyalty Event will be a series, sponsorship comes with priority partnership for Montreal and Vancouver events Sponsorship Opportunities Explore exclusive sponsorship packages tailored to enhance brand visibility and engagement at our event. Event Sponsorship Deck Benefits Gain exposure to a diverse audience, increase brand awareness, and create lasting connections with event participants. Introduction Event: Find Your Match We’re thrilled to invite you to sponsor the 'Find Your Match' Netflix Party, featuring castmates from Netflix's hit show *Perfect Match*. This unique event combines the excitement of a virtual viewing party with live interactions with beloved reality TV stars. As a sponsor, you’ll connect your brand with a vibrant, engaged audience, leveraging the show's popularity to deliver a memorable experience for fans and a fantastic promotional platform for your brand. Imagine the buzz as fans gather online to interact with their favorite cast members, with your brand at the forefront. Join us in creating an unforgettable night of excitement, engagement, and entertainment—partner with us today and let’s make magic happen!

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