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Transcript: My Idea Our product are contact lenses that improves your visual capability to a 100% and even more; it also provides a great Virtual Reality experience with the latest 3-D technology. Introduction About Lenselectronic Ltd. is a new company with an innovative device, the logo is made up of leafs, the blue color and the name of the company.Another component that makes this brand stand out from the competitors, is the slogan; the slogan is "If you see it anywhere else,it's an imitation". Lenselectronic The Team Lenselectronic Ltd is made of three entrepreneurs, the founder Wail El Haddadi and the partners Ayoub Meddani & Arbaz Hussain but with your investment you can be part of this company. Who's in the Team Wail El Haddadi Ayoub Meddani Arbaz Hussain Product The product we offer are contact lenses that will give you a series of advantages,these advantages are: Improves the visual capability to 100%. It provides a high quality Virtual Reality experience. It allows you to sync your phone and surf inside its menu. It comes with the best 3-D technology. The Product It fits in every trend we have these days, one the most important characteristics is that this product is Eco-Friendly. Trends We have handled questionnaires to a number of people and these are the results. Target Market Report Suppliers. The main supplier will be Bausch & Lomb; it is one of the best companies producing and manufacturing contact lenses. Suppliers. Channels of Distribution Our main objective is to merge with Google. Our customers can find this product on third part stores like The Phone Warehouse, our website or other companies like Apple or Samsung. Channels of Distribution SWOT Analysis This is the SWOT analysis we carried out for my device: Strengths: Unique product, innovative device, no equal in the market. Weaknesses: If it is used in a long period of time, it may irritate the eyes. Opportunities: People might love it and buy it because of its originality and its rarity. Threats: People might not accept it because it's different. SWOT Analysis The Porter's Five Forces constitutes a methodology of analysis to investigate the possible opportunities and threats inside the industry/sector. Each one of the forces is a factor that influences our capacity to obtain benefit. Porter's Five Forces Future Vision Objectives & Strategies One of our main objectives is to use the strategy known as dumping; this means that we would lower the price as much as possible in order to erase with any sort of competition and establish a monopoly. Once we have control over the market and have loyal customers, we would increase the prices and make it as a luxury device so we would end targeting individuals with a high purchasing power. Spread the brand to other parts of the world. Future Plans Investment To produce one unit it cost us £250 and the starting price is £799.99, 799.99€ & $799.99(£549.99 of profit) We would need £95,000 of investment for a 25% of ownership. Prices & Investment Cash-Flow We have done a cash-flow spreadsheet where we show the income and expenditure of 12 months. Cash-Flow Forecast We carried out a break-even analysis and by creating a chart we figured out that we would break even after selling 8 units of our device. Break-even Chart Contact Info You can contact us on Outlook through my personal email wailhaddadi99@outlook.com, on Facebook as Wail El Haddadi, on my web-page www.lenselectronic.com, on Twitter as @wailhaddadi & on Linkedin as Wail El Haddadi Contact Details
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