Avery
Transcript: The story Avery tells so far... But the story Avery needs to tell... They use their core values like this... Core values I communicate openly and honestly I conduct business as responsible members of the community I improve my performance continuously I aim to satisfy my customers every time I work together to achieve goals Innovation I nurture and support creativity and the development of new ideas, products and processes ...but they need to use them like this... Core values Integrity Use Facebook, Flickr and weblogs, embrace new media Community Emphasize Avery's green production methods, sustainability and social responsibility Excellence I improve my performance continuously More focus on end products than on technical aspects I aim to satisfy my customers every time Good websites with great usabillity Make customers life easier Search engine optimalisation (SEO) Get satisfaction Teamwork Use participatory design & set up online design communities Work together with designers like i.e. Apple does Innovation I nurture and support creativity and the development of new ideas, products and processes Share showcases / end products with the world using new media such as Flickr and (design) blogs. These have a less commercial feeling. ...to tell a very innovative history... Company development R. Stanton Avery manufactures the first self-adhesive label Pioneers an industry Fasson self-adhesive base materials business begins The Company establishes its first overseas subsidiary in Leiden, Holland. The Company is included on the New York Stock Exchange First diaper tape closure tapes developed. Pressure-sensitive materials are used in the production of the first U.S. self-adhesive stamp. Research Center opens in Pasadena, California. First print-your-own label. Merger with Dennison Manufacturing. The first environmentally friendly, solvent-free plant opens First content-insensitive RFID label created. Asia Pacific Research Center opens in China. Innovations (mostly technical) ...in new interactive ways like these... Online foil swatch library like Pantone and Kuler. Perhaps a MyAvery site where you can store your projects / swatches. iPhone / Android app for swatches 'on the road', not very accurate but cheap, combined with examples of end products. GPS / maps where to find Avery end products. Multi-layered showcases, where the angle changes from inspiration to specs. If you want the most trivial spec it's possible. If you want just the beautifull images, also possible. Want more info about the initial design brief? It's also there. Always 2 sides to each project. Automotive like 'pimp your product' site. Like mini and Heineken. Choose a 3D object and style. Just to show how easy it is. Advanced features; upload your own 3D objects and designs. Always 2 sides to each project. Interactive storytelling, brandmanagers etc telling about their projects in some sort of interactive way. KISS of course! Really simple inspirational site with a recognizable Avery character. You can ask anything you want, about end product examples, materials, technics, service related questions etc. He knows it all, and helps you. Bit like Mrs Dewey, but more advanced! Give Avery a design roadmap, where we show them how their style changes in 5 years time. In 1 year it's stil conservative, in 3 years more progressive and in 5 years from now it's out of this world! The use of a facelift methaphor. Original ugly, wrapped in foil; beautifull. Before / after images Memory game where end product is non-wrapped and the other is wrapped 1x inspiration Core value excellence Core value teamwork 1974 Core value innovation http://www.dynamicgraphics.com/dgm/Article/28936/index.html If you want customers to remember your brand message for the long haul, turn it into a story. Interactive can help customers tell their own stories or create story experiences. Customers contributing to the main story Avery tells. Core value excellence end products Core value innovation ...should be all about inspiration & end products 1987 3x specs Core value innovation I work together to achieve goals Integrity I communicate openly and honestly Excellence http://www.apple.com/pro/ I conduct business as responsible members of the community http://en.wikipedia.org/wiki/Participatory_design 1990 1x inspiration 1945 http://www.pantone.com/pages/MYP_myPantone/mypantone.aspx 3x inspiration 1955 http://en.wikipedia.org/wiki/Ms._Dewey 1x inspiration Main focus on product & distributor market All about execution and functional aspects Still important for people i.e. designers, resellers etc. 80% technical stuff vs. 20% visual inspiration Core value innovation http://www.jouwheineken.nl/AgeCheck.aspx 1967 1935 http://www.mini.nl/nl/nl/ecom/index.jsp?refType=teaserLink&refPage=/nl/nl/general/homepage/content.jsp&process=vco Core value innovation 2x specs http://www.flickr.com/search/groups/?m=pool&q=adhesive http://kuler.adobe.com/#themes/rating?time=30 Core value excellence Main
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